Get rid of the removable battery and micro SD card?
That’s like kicking out the drummer and the bass player, hard core fans are not going to like that.
However tech is not like music. In music it’s about establishing a catalogue of hits so you can tour until you die. The future is important, but it’s about the past even more.
In tech if you’re not on the bleeding edge, you’re gonna die, which is what was happening to Apple - it just did not have large enough phones. And it turned out people wanted phablets. Because the whole world is going mobile, that’s where you not only surf and connect, but buy too. It’s like satirist Gary Shteyngart‘s “Super Sad True Love Story” come to life.
And Apple perfected the smartphone.
Let’s not forget, once again, that the Cupertino company was not there first, nor do you have to be – that’s a big story in tech, that the bleeding edge does not often succeed.
MySpace was replaced by Facebook and Rhapsody was overtaken by Spotify and the iPhone kicked the BlackBerry and Treo to the curb. And to win it’s not about marketing so much as functionality. If it just works, people will use it.
Hell, we’re still fighting this war with television remotes. Continue reading