We’re operating like it’s the 20th Century in a 21st Century world…
The media industrial complex believes if it just beats us over the head hard enough, keeps putting faces in front of us, that we will pay attention and care. But that don’t play in an on-demand world where we have access to whatever we want, whenever we want it.
Used to be choice was limited.
Then we were liberated by the Internet.
Started in 1995 and has been going down this path for 20 years, intensifying with the adoption of broadband. We’ve all dug deep into our niches and we don’t care if you’re famous for something or famous for nothing. Unless you’re in our vertical, we’re not paying attention, but you keep thinking we are.
Beyonce is not that big.
Neither is Jimmy Fallon. Or Stephen Colbert. Or any of the late night hosts.
We keep hearing about their ratings wars but almost no one is watching, just a few million in a nation of 300 million.
It’s affecting everything, from the Oscars to the VMAs. Unless they’re going to kill somebody on stage, we can’t get excited enough to watch, unless it’s a really cold night during the winter and there’s nothing else to do.
Scratch that, THERE’S ALWAYS SOMETHING ELSE TO DO!
Kelly Oxford recently tweeted: “Cancelled cable 2 mths ago, 2 kids haven’t noticed, 1 just realized this week. As a kid I would have noticed within 1hr and died. New gen.”
Now you’re asking…WHO’S KELLY OXFORD?
The Twitter queen of the comedians. She’s gotten tons of hype. She’s got 779k followers. She’s got books, she’s all over the media…THE ONE YOU’RE NOT PAYING ATTENTION TO!
And I’m not watching ESPN, never ever.
That’s the story of the 21st Century, the decimation of institutions that we were forced into buying that we really didn’t care that much about if we cared at all.
Kinda like all the channels propped up by cable payments that are gonna disappear. Kinda like malls… You mean you want me to waste an hour searching for inventory you don’t have? BUT ISN’T SHOPPING FUN? NO!!
Sure, there are women who love to shop – men too – but most people don’t.
And given a better, easier solution, they’ve stopped.
Sure, Amazon is an efficient operation, but it delivers what we want; convenience, selection and the elimination of wasted time, and we all hate wasted time. We just don’t have enough of it!
However the major media outlets keep parading people like we care. Continue reading