Hot off the presses, the latest radio ratings for the merry month of March.
And again country is king with a nearly 18 percent share of listeners.
Yep, the days of urban station KPRS FM ruling the roost are in the rearview mirror. Because forget the Christmas music factor, once again KFKF FM is large and in charge at the top of the heap.
And while The Rock 98.9 FM may still be able to draw 50,000 beer swilling headbangers to Liberty Memorial, the station’s reign atop the ratings slag heap are yesterday’s news. The station barely made the Top 5.
And speaking of nosedives, highway shootings and zoo riots aside, News Radio KMBZ fell out of the Top 10, despite the fact that it’s heard both on the AM and FM dials.
Oh and remember that station – what was it called – oh yeah, Alice? The Adult Album Alternative signal at 102.1 FM that sold its soul two months back for a nondescript slogan and a run at the adult contemporary market.
Well, looks like it’s starting to pay off as the station climbed more than half a share point (a 28 percent increase) avoiding a spot just shy of the bottom end of the Top 20.
So did Channel 19′s new baby The Bridge 90.9 FM finally make it into the ratings with its spiffy, new tower and a monopoly now on the Triple A format locally?
In a word, no.
Not only that, KTBG didn’t even garner a mention on the also ran list of unrated local stations that range in formats from “Religious Teaching” to “Regional Mexican.”
Not exactly a good sign, but let’s give ‘em a bit more time.
And now, on with the March ratings show… Continue reading