It was only a small news item in today’s newspaper…
Word that the Kansas City Star had replaced its vice president of advertising Julie Terry by a far younger, 30-something dude named Tony Berg from its sister publication in Wichita.
“Tony is a strong digital leader who focuses on getting positive results in partnership with great people,” said Star publisher . “He’s a fantastic problem solver who is very engaged in the community.”
The between the lines on that brief statement:
First it’s an obvious admission that the newspaper needs to focus more on online sales with print ad dollars disappearing at an alarming rate. And second, that it needs to find a way to reconnect with the community, something that’s been missing since publisher’s Art Brisbane and Mac Tully ruled the roost several years back.
“I think advertising revenue has hit rock bottom and the numbers are grim,” says a source at 18th & Grand. “And why wouldn’t they be? Look at the product. What local news are we covering anymore? It’s minimal at best. How can you sell ad space for a product that’s not delivering?” Continue reading