Hearne: Skyrocketing Funny 102.5 FM Success No Laughing Matter!

Posted on June 23, 2011 by admin

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11 Responses to Hearne: Skyrocketing Funny 102.5 FM Success No Laughing Matter!

  1. Rainbow Man says:
    June 23, 2011 at 8:29 pm

    not enough time to fail yet
    but it will… wait till they start running commercials… I give it till St. Patrick’s Day

  2. harley says:
    June 24, 2011 at 7:13 am

    the stations great
    but as you said once the commercials started it broke up the continuity.
    But it has some funny pieces but I’ve listened to it often and now the
    same routines are being repeated .
    Is their enough good comedy pieces out there to not rerun the same comedian
    and dialogue 12 hours a day?
    Glaze….how come you havent jumed on this…think it would be a great
    vehicle to advertise on.
    And some of the comics I’ve never heard of ….glaze are you bringing in
    any of these new guys…..

  3. Fairplay says:
    June 24, 2011 at 7:39 am

    Churnalism
    Did you have to scan the Cumulus promotional flyer or did they just email it to you so you could repost it?

  4. Mariah Carey says:
    June 24, 2011 at 9:51 am

    Hell no, Hearne gave Z the codes, he posts direct
    For all things Cumulus, they no longer have to go thru Hearne, they just go online and post it. They do have to forward the BZ promo materials that others have sent them, so Hearne can post with an auto-rant.

  5. Program Director says:
    June 24, 2011 at 11:38 am

    Funny is fading fast
    The sales piece that Bob Z has provided Hearne is a 3 book average of March April and May which is acceptable as a sales piece but does not tell us if the station is growing or fading. The reason why all comedy stations fail is because jokes simply are not funny the third time we hear them and people spend less and less time with the station until finally get bored and then rarely ever visit the station. The Cumulus sales piece reflects the first three months of the launch (when the “bits” and jokes are all new to the listener) and therefore people listen and listen longer. As a PD I am privy to the ratings information in the market. I hate to burst the bubble of Cumulus but this station is fading and fading fast as listeners are hearing the same bits over and over. The weekly time spent listening during the March April May average( to match the sales piece) was 3 hours and 9 minutes per week for adults 25-54. This was good enought for the 4.7 share #6 rank as noted in the sales piece. The time spent listening rank was #13. In looking at the weekly data, it shows that the time spent listening peaked at 3 hour 15 minutes during week 2 of May( #11 rank) and it’s been decling ever since. Week 3 it dropped to 3:09, week 4 to 2:57, and finally week 1 of June to 2:34 good enough for #24 time spent listening rank. Over the same period of time the average quarter shares have dropped as well. Funny 102 got as high as a 5 share during weeks 3 and 4 of April but has steadily declined each week all the way down to a 3.6 share with adults 25-54 during week 1 of June dropping to 14th rank . That’s a far cry from the #6 rank they are claiming in the sales piece.

  6. Hearne Christopher says:
    June 24, 2011 at 12:05 pm

    I’ve been down this road a couple times on XM. Loving it at first. Starting to hear the same routines repeated. Getting burned out.

    Trick is to keep the content fresh. The overhead is so low they shouldn’t have to overload it with ads but we’ll see.

  7. Hearne Christopher says:
    June 24, 2011 at 12:06 pm

    The latter. Just like the one Entercom emailed me for KMBZ a day ago. But I decided not to run with that one because I didn’t want to have to spank those guys twice for the same crime.

  8. Hearne Christopher says:
    June 24, 2011 at 12:07 pm

    Mindreader!

  9. Hearne Christopher says:
    June 24, 2011 at 12:11 pm

    That’s kinda what I’ve written before and just commented above. The $64 million question is, can they keep it fresh?

    Oh and I almost forgot; the other weak link is unlike XM, they can’t use some – maybe the lion’s share – of the funniest material because it’s too dirty. No bad words allowed. They gotta keep it clean.

  10. ex says:
    June 24, 2011 at 4:16 pm

    Comedy Radio
    Sad state of afffairs in KC radio when an automated jukebox of canned comedy can compete and win. I thought KC radio has pretty much sucked the last few years, I think this just points it out. THIS is what is winning in KC? How sad.

  11. Jim Beam says:
    June 27, 2011 at 9:21 pm

    Mark Edwards…
    …is that you? Taking time off of Tumblr to post? How gracious!

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