Talk about fiddling while Rome burns…
I uttered a few words recently over the not yet cold, dead body of the American Royal and its arguably only remaining prized possession, the World Series of Barbecue.
In lieu of doing something halfway meaningful to help keep KC’s biggest meat meet alive and kicking, the marketing brains behind the Royal stuck up a giant billboard with a 50 foot long, 8 foot tall three dimensional rack of fake ribs to promote this year’s Labor Day cookout.
Here’s the deal.
Not only is the freakish-looking monstrosity borderline grotesque, in no way does it do anything to encourage somebody to trudge out to the Kansas Speedway in KCK in sweltering heat to watch a bunch of yahoos send up meat flavored smoke signals.
How about adding something meaningful and festive to the proceedings instead?
Say like a carnival, live concerts and/or entertainment with recognized name artists and performers that might make people actually want to drive out to the middle of nowhere to go see?
Union Station honcho George Guastello recognized the importance of bolstering the BBQ bash years ago by booking top notch entertainers. Unfortunately, the live concert action went south after Guastello bailed on the failing Royal 11 years back.
So yeah, a nasty-looking, inflatable rib rack may garner its fair share of meaningless publicity by local media – including yours truly.
Let me ask you something.
Does a repulsive rubber rib rack make you guys wanna kill a holiday weekend dragging the kids, wife, girlfriend, boyfriend – whomever – across a span of hot asphalt to watch a bunch of strangers cook out?