Death spiral, anyone?
Enough with the sentimental beating about the bush and kissing up to what little remains of KC’s so-called alternative newsweekly The Pitch.
And as for beleaguered Pitch publisher Scott Wilson’s tap dance Monday on KCUR-FM – stating the pub’s move from weekly to monthly will finally allow it to get back into long form journalism – who does Wilson think he’s kidding?
First of all, the appetite for done-on-the-cheap, drawn out diatribes and investigations is about the last thing Kansas City wants. If the Pitch were choking out 100-plus page issues every week like a handful of years back there’d be no need for drastic cutbacks to get longer stories in.
And seriously, going to a coated stock magazine format does little to alter the fact that the move isn’t much more than an effort to cheat death…for however long.
The $64 million question:
Will the Pitch will finally pull the plug on its tacky, advertiser-unfriendly sex ads?
Worse yet, what will become of one the Pitch’s greatest strengths, its weekly entertainment coverage?
Make no mistake, this move smacks of desperation and unless a savior appears out of thin air – perhaps the Kansas City Star – by all appearances this is the beginning of the end.
Not that this comes as much of a surprise to KC Confidential readers.
Remember two years back when the Pitch relocated across the street into a far smaller space, then failed to qualify for credit to cover its moving bill and had to get an emergency, last minute rescue from its out of town owners to complete the move?
Shortly after that its publisher took a bullet, its few remaining full time writers started shopping their resumes and its most distinguished remaining columnist Charles Ferruzza got laid off.
And trust me, running a glossy magazine – albeit an edgy one – is no picnic.
Can or will the Pitch survive and if so for how long?
They’ve defied death for this long, so anything’s possible.
That said, I wouldn’t suggest holding one’s breath or betting any large sums on its future.
One telltale sign of how bad this have gotten: The Pitch’s yet to even address its own demise;
Another view from more-or-less the inside out and outside back in:
“I would only say, entre nous, that it’s the end of a wonderful era of larger-than-life daredevil publishers and editors who gave a damn about stirring things up and rocking the status quo. If there was ever a time we NEEDED an old-fashioned alt weekly, it’s now.”