Those crazy radio ratings…
Wasn’t everything supposed to get super accurate when Arbitron switched from the diary system to people meters a handful of years back?
Indeed.
However, it all still comes down to the sample size – which is pretty small – and the selection of the meter holders, which changes and evolves.
In other words, it’s more art than science, but since that’s all we’ve got, everybody has to live with it…for better and for worse.
Which explains at least in part why classic rocker KCFX FM made The Point‘s honeymoon in the No. 1 slot a brief one.
In March, 99.7 FM The Point ruled the roost in listeners 6 and older – the broadest, thus most accurate measure – with a 6.9 share to The Fox’s 6.7.
That was then.
In the newly released April ratings, KCFX is back on top with a 7.1 share of listeners to The Point’s 5.8 – a dramatic drop in just one month.
Let’s take a look at the chart first and we’ll analyze later.
Nielson’s April 2015 Kansas City Radio Ratings
1) KCFX FM, Classic Rock, 7.1 share (6.7 March), with a cume of 454,300 listeners
2) KZPT The Point, Hot AC, 5.8 share (6.7 March), 472,100 cume
3) KMXV Mix, CHR, 5.6 share (6.6 March), 467,900 cume
4) KPRS FM, Urban Contemporary, 5.3 share (5.3 March), 314,300 cume
4) KFKF FM, Country, 5.3 share (4.6 March), 316,100 cume
5) KRBZ The Buzz, Modern Rock, 5.2 share (5.0 March), 247,500 cume
6) WDAF FM, Country, 4.9 share (5.0 March), 333,900 cume
7) KCMO FM, Classic Hits, 4.6 share (4.8 March), 389,700 cume
7) KCKC FM, Adult Contemporary, 4.6 share (3.5 March), 336,400 cume
8) KQRC FM The Rock, Rock, 4.3 share (4.6 March), 285,400
8) KCHZ The Vibe,4.3 share (4.3 March) 427,700 cume
9) 610 Sports, Sports, 4.1 share (2.5 March), 309,700 cume
10) KMJK FM, Urban AC, 3.9 share (3.5 March), 186,000
11) KCJK Jack, Adult Hits, 3.2 share (3.2 March), 290,700 cume
12) KCUR FM, News Talk, 3.1 share (3.5 March), 127,100 cume
12) KBEQ Q104, Country, 3.1 share (2.9 March), 298,600 cume
13) KMBZ FM, News Talk, 2.9 share (3.5 March), 164,600 cume
14) WHB AM, Sports Talk, 2.8 share (3.0 March), 149,500 cume
15) KJNW, Contemp Christian, 2.3 share (1.8 March), 154,700
16) KMBZ AM, Talk, 2.1 share (2.2 March), 69,400 cume
17) KCMO AM, Talk, 1.6 share (1.6 March), 66,900 cume
18) KANU FM, Classical, 1.0 share (1.0 March), 42,100 cume
19) KRPT, Black Gospel, 0.6 share (0.6 March), 37,200 cume
20) KCMO HD2, Country, 0.5 share (0.4 March), 45,400 cume
21) KTBG FM, Adult Alternative, 0.4 share (0.7 March), 35,900
hearne…these pollin numbers are like a roller coaster.
Your top writers like whiney/wislon/jr. and even you predicted a romeny
win and it didn’t happen even thogh your polls you read were predicting
romeny wins.
This whole tv/radio polling idea is pure 100% b.s…….when will you learn
this…..a small meter put on a par of jeans is not scientific.
get overv it….you have been proven wrong….go back to the jewl t hheif…
by the way have you seen tivols new magazine? Harley is moving up to the
plaza?????????????????????????????????????????
You hit your head again, Harley…
I never predicted a Romney win. And yes I have seen the new Tivols magazine.
We can only hope that moving up also is moving out.
aw… what fun would that be?
RE: KMBZ-FM/98.1
The No.1 change that needs to happen at News/Talk 98.1-FM is replacing E. J. Becker on the morning news. He reads too fast, skips words and he is NOT funny. He knows nothing about news and is very miscast as a morning news anchor. He might do alright in the less critical mid-day slot and move Mark LaVoy into the morning spot with the always profession Ellen Schenck. If La Voy was moved to morning as the on-air anchor with Schenck, at least the station would start theimportant morning segment with two professional voices anchoring.