And no, we’re not talking about sex, but rather The Pitch website, which earlier today – alarmingly – went dark and was replaced by a Go Daddy website for sale sign.
That’s what a number of KC Confidential readers reported shortly after 7 a.m.
“Uh-oh,” said one startled Pitch reader. “Have you checked (their site) today? Redirects to Go Daddy with instructions on how to buy it, since it expired on 3/13. What’s happening??”
Given the sorry state of the print and the diminished performance of The Pitch in recent years, naturally there was room for concern.
Could this be the long-feared end of days?
Nope, two hours later the Pitch website was back up in all its glory, dropping the hammer on the movie Need for Speed, serving up a guide to the Big 12 tourney and celebrating the return of a local pro wrestling promoter.
So what happened?
A representative of Go Daddy had this to say:
“I’m showing it not for sale now. And it’s expiration date isn’t until March of next year.”
And even if The Pitch’s URL had expired, it would go back on the market for approximately 42 days, the rep explained.
So was The Pitch website hacked?
“We didn’t get hacked,” explains Pitch publisher Joel Hornbostel. “What happened is our URL expired and was supposed to automatically renew at Go Daddy, but something went wrong and the site was down for like two hours. I think what happened was they had a credit card that had expired or something.”
Things have leveled out at and are proceeding quite nicely…in the black no less, Hornbostel says.