Wilks operates KFKF-FM, KMXV-FM (Mix 93.3), KBEQ-FM (Q104) and KCKC (ALICE) FM in Kansas City.
The media blog questions whether there’s “a change afoot at Wilks AAA Alice 102 KCKC in Kansas City?”
Alice, you may recall, plays the Adult Album Alternative (AAA) music format that public television station KCPTs new radio station acquisition The Bridge 90.9 FM employs.
Unfamiliar with the AAA format?
According to Wikipedia, “The format has a broader, more diverse playlist than most other formats. Musical selection tends to be on the fringe of mainstream pop and rock as well as many other music genres such as indie rock, pop rock, alternative rock, alternative country, jazz, folk, world music and blues. The musical selections tend to avoid hard rock and rap music.”
According to RadioInsight “Wilks registered KC1021.Com last week for the station.
KCKC debuted its current AAA format in January 2011, but it has hovered around a mediocre 2.0 share in recent PPM monthlies. And it’s now facing increased competition from the recently re-launched THE BRIDGE.
But while Bridge stands to benefit as the sole AAA station in the market, it seems obvious that Wilks isn’t bailing on AAA because it’s doing so well in the marketplace.