Or maybe the all-time worst.
In case you missed it—it’s priceless—in a sick sorta way.
It went down last Friday when KTVU-TV2 (San Francisco / Oakland) info babe Tori Campbell reported the names of the four pilots on the ill-fated Asiana flight 214 that crash landed on July 6 at SFO.
Obviously Campbell had not pre-read—nor understood—the news copy because what she freely announced to viewers in the 6th largest media market in the U.S. as fact, turned out to be the ultimate prank.
Here’s what Campbell read live on the air from the TelePrompter:
“We have just learned the names of the four pilots who were aboard the flight. They were Captain SUM TING WRONG, WI TU LO, HO LEE FUK and BANG DING OW.
“The NTSB has confirmed these are the names of the pilots on board flight 214 when it crashed. We are working to determine exactly what role each of them played during the landing on Saturday.”
Was it hilarious? Sure, but in the end it was more sad.
And how many people in that newsroom saw the copy before it was read over the airwaves? A copywriter? An editor? The TelePrompter operator? Hopefully, even the anchor who should have checked the script before reading it live on the air.
I’m probably giving too much credit here.
Check it for yourselves here. It’s even more bizzare when you hear Campbell actually deliver the lines with a straight face.
By the way, Asiana Airlines plans to sue the TV station over what the Korean carrier calls a “racially discriminatory report.”
Could something this stupid happen in market # 31—Kansas City?
One staffer at station K*** said that the chances were slim.
That the standards and cross checks set by their editors would’ve caught the prank. However, another newsie at a competing station told me (also off the record) that with today’s hiring of young, inexpensive, just out of J-school talent, it wouldn’t surprise him.
Obviously that was not the case with Campbell.
Which begs the question, which Kansas City anchor would be the most likely fall to a sucker punch like this one?