Besides of course, the roadside marvels, gourmet dining, etc. For one, I got to check out a local alt weekly, The Santa Fe Reporter.
In a town roughly one-twentieth the size of KC, during what might be described as the “off season,” The Reporter is whomping ass by comparison to the Pitch with 56 pages, more than 60 percent of them ads. Compared to a recent 44 page Pitch with less than 60 percent ads – many of which were promotional “Pitch Presents” ads, likely to have been discounted or free.
Now brace yourself for a sex shocker.
Our hometown Pitch is littered with three pages of sex ads to The Reporter’s zero.
I can tell you from experience the Pitch is paying a price for carrying those ads. Both in distribution and in attracting upscale advertisers who would rather spend their ad dollars in the vacuous INK than risk offending potential customers in the Pitch.
That’s just the way it works, guys.
And it speaks volumes that the Pitch is so desperate for ad revenue that it can’t bring itself to turn those ads down. Clearly it’s short sighted, but you know what they say about drowning men…
However, whereas The Reporter runs the column headline-less, the marketing majors at the Pitch feature massive, bold faced headlines like, “DICK HOLES.”
There are a few other cool things in The Reporter – including one from the Pitch past – and that’s Rob Brezny‘s “Free Will Astrology.” Come to think of it, that might be a fun add for KCC.
As for the Pitch‘s sex cancer, the mag’s addressed the issue before.
In the days when the Pitch was going toe-to-toe with The New Times, Pitch publisher Hal Brody did away with the sex ads to differentiate the pub, gain entry to more distribution outlets and attract upscale advertisers. However, once the New Times was out of the way and the Pitch was minting money – remember those days? – it greedily returned to filling its back pages with lowbrow ads that included massage parlors accused of operating as brothels. Brothels buoyed largely by marketing efforts in the alt weekly’s, ahem, classified section.
It won’t be easy giving up the sex ads – and I’m not suggesting this as an intolerant prude – I’m just telling you how the ad game is played.
And right now the Pitch is losing that game. Foolishly.