Because the sainted holiday arrived today for the gang at KFKF FM in the form of a No. 1 Arbitron ratings ranking for persons 12 and older, Monday through Sunday, 6 a.m. to midnight.
The country station pulled down an 8.1 share of listeners to soar past KPRS FM in the No. 2 slot with a 7.1 share. KCFX “The Fox” came in third with a 6.4, followed by Magic 107.3 at 5.8 and 98.9 The Rock in 5th with a 5.5 share.
The secret of KFKF’s success: would you believe Christmas music?
“I think Christmas music created a huge sampling of people and they’re sticking with the station,” says a source. “There’s gotta be some reason for the huge growth and they had that big spurt during the holidays.”
In years gone by, multiple stations duked it out for top Christmas ratings honors, dividing the holiday pie into smaller slices.
But that’s not all, folks!
Country is hot right now and with artists like Taylor Swift and the fastest growing segment of the genre being adults 18 to 24 years of age.
And now try this one on for size, Save the Buzz fans:
With more country listeners as a percentage of the population that even Nashville, with a relatively paltry 16 share.
Merry Christmas and to all a Yee haw!