First a compliment…
I’ve got to hand it to Pitch editor Scott Wilson for cleaning up and breathing content life into the local alternative weekly this past year.
But make no mistake, the Kansas City Star may get all the ink when it comes to sinking ship print pub stories, but times have been equally tough at the Pitch. Which was sold by longtime owner Village Voice Media two years ago this March to a small, Nashville publisher that goes by SouthComm.
In recent months Wilson has actually been able to add features to the Pitch‘s print pub – where the lion’s share of the zine’s revenue is derived. Instituting a questionaire featuring interviews with interesting locals, a “news” section and theater and art columns. All while battling mightily to keep the wolf away from the door as the paper’s page count has dwindled to next to nothing.
In better times the Pitch published upwards of 100 pages and more per issue. Last month – during what is considered to be the most opportune time for advertising – they were lucky to print 40 pages – roughly a third of what they once published.
Then shockingly, this past week the mag put out a 36 page issue.
Worse yet, with a scant 17 pages of what appears to be paid advertising.
“I know,” says one prominent local entertainment advertiser. “I took two or three flips through it and I was already at the dirty ads. Print anything is dead. They may hang on for 10 years but none of them have a future.”
The unfortunate bottom line for the Pitch:
“It’s done, it’s over. I give it two years max. They have no sales people and they’re down to 36 pages. I’ll never advertise with them again and I was one of their biggest advertisers.”