Tag Archives: The Point

Hearne: Go Ask ‘Alice’ (About KCKC FM’s Disappointing Ratings)

Speaking of underperforming local AAA radio stations… When commercial adult album alternative station Alice 102.1 FM went bye-bye in February it was pulling down a 2.0 share (versus KTBG’s 0.4 today). That was down significantly from two years back when Alice enjoyed a 4.0 share of listeners 25-54. So it … Continue reading

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Hearne: The Ongoing Ratings Decline of News Talk Station KMBZ

 Times are tough at Kansas City’s longtime news-talk leader KMBZ… The station sank to a 3.4 share of listeners, down from a 4.5 share as recently as last February. That’s nearly a 25 percent drop. ‘What jumped out of these ratings … Continue reading

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