Author Archives: David Locke

Locke: The Rocky Relationship Between Twitter and @kcstar

Time was (I’m talking Tuesday here) the home page of featured a Twitter feed prominently on the right rail. It highlighted everything – good and bad – tagged with @kcstar, the Twitter handle of The Star and Well, … Continue reading

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Locke: Star Corners the Market on Bad Online Local Preps Sports Coverage

“If you don’t like your job, you don’t strike. You just go in every day and do it really half-assed. That’s the American way.” – Homer Simpson It’s all very easy to criticize The Kansas City Star anymore, but sometimes … Continue reading

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Locke: Have you noticed? Everybody’s leaving The Star

These are the times that try men’s souls… When Star corporate owner McClatchy announced its first wave of layoffs – a 10 percent company-wide reduction in June of 2008 – its vice-president of news, Howard Weaver (since retired) wrote, “We need the 90% … Continue reading

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Locke: Low tech: Google Fiber, the rest of us are watching

Hey, Google. Nice work. I realize part of marketing technology is creating buzz, and you’ve proven you’re good at that. Your Google Fiber internet and television products, introduced yesterday at a perky, applause-filled presentation here in Kansas City, sounds great, … Continue reading

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