There’s a new top gun in town…
Three years in and 99.7 The Point (the radio station formerly known as KY) has clawed it’s way to the top of the ratings heap in listeners 12 and older, Monday through Sunday, 6 a.m. to midnight.
That’s right, a “chick station” now rules Kansas City’s radio roost.
The Point displaces longtime classic rocker (and dude magnet) KCFX FM. Think of this as a really huge deal.
Insiders talk of Point owner Entercom creating a void by blowing up adult contemporary station KUDL FM three years back and then filling it with the younger, hipper Point.
And check out the Point’s half million plus listener cume.
That’s nearly 100,000 more listeners than No. 2, KCFX.
However, that’s not all Entercom’s celebrating today.
Not only does Entercom have four out of the top five stations in adults 25-54, they’ve got the top four stations in the marketplace in adults 18-49.
As for Steel City – the company that bought out Wilks this past year (and for a pretty penny) – it’s fortunes continue to plummet.
Q104 has plunged to 17th place. Sources say Steel City’s new consultant is wreaking havoc with the music programming on both Q and KFKF. Much to the chagrin reportedly of new country hall of fame inductee Mike Kennedy.
As for Cumulus (KCFX, Magic, Jack, The Vibe and Oldies 95 (they hate me calling it that), but outside of the Vibe, their stations are stuck in a time warp with classic rock, classic R&B, classic hits and classic 80s. That’s a lot to have invested almost exclusively in geezer demos.
And surprise, surprise!
Look who showed up in the ratings – the boyz from sports talker WHB.
Somebody must have coughed up some serious cash to pay Nielsen, because the company usually doesn’t publish the ratings of non subscribers.
Speaking of WHB, while a 16th place finish is hardly anything to brag about, that’s still a half a share point better than rival 610 Sports (which by the way has a larger cume).
Unfortunately for WHB, 610 has the Kansas City Royals and the Royals are on fire. Which could make for a long, lonely summer for Kevin Kietzman and company.
Once again The Buzz topped The Rock, which is something everybody is probably going to have to get used to. Newer, younger rock music usually trumps the oldsters. Like when The Rock helped snuff KY102/99.7KY.
Funny thing though, as Rock main man Johnny Dare approaches the Big 5-0h, Buzz head dude Lazlo apparently isn’t all that far behind. There really is no young,hip up and coming Johnny Dare type right now. Not that I know of anyway.
However sources say Dare still dominates in men listeners.
But one of The Buzz greatest strengths is that it appeals almost equally to both men and women listeners.
Anyway, on with the ratings… Continue reading