Twitter Results are being misjudged…
Tomorrow the short-messaging social network will reveal its numbers and the analysts will gasp, the pundits will swoon, and everybody will say that Twitter needs to be fixed.
But that’s not the truth at all.
By Wall Street standards Twitter’s a diving joke. A company that’s hit a financial wall with no obvious upside.
By cultural standards it’s a juggernaut, far exceeding the impact of Facebook and Snapchat, even Instagram.
How can this be?
You see our nation has gone topsy-turvy, it’s all about the money.
It’s ruined the arts and it’s ruining business. If you’re not making a ton of dough and increasing the number every quarter you’re falling behind, out of the conversation. And yes, an entity needs cash flow to survive, but how much? And isn’t impact more important than money, especially when it comes to changing the conversation?
Look at Tesla.
Anemic by automobile standards, gargantuan regarding impact, it took the electric car off the shelf and put it back into the conversation.
But Tesla’s stock is through the roof, for now anyway, defying all realistic fundamentals. Let’s focus instead on BMW, which has lost the sales crown to Mercedes-Benz.
BMW is a juggernaut of innovation. Do you think we’d see all those features in Hondas and Chevys if it weren’t for the bleeding edge developers? Of course not!
Not that automobiles are a perfect analogy.
The point being, someone has got to lead. Someone has to move the conversation forward and that all happens on Twitter. Continue reading