This is not a victory for the rank and file…
The artists railing against streaming applaud Adele’s success after keeping “25” from Spotify, et al. They just don’t know it’s the last gasp of a dying paradigm and the birth of a new one. That’s right, you won’t see albums released in the fourth quarter for sales impact anymore, but we will see the most popular acts dominate the chart.
Hope. That’s what people want.
And if Adele can play by the old rules and win, by golly, so can I! But this is untrue. Not only is Adele a phenomenon, she and her superstar brethren are hoovering up all the profits in music. It’s no different from Apple winning in mobile handsets, she’s an iPhone and you’re HTC or Microsoft or Sony or one of the manufacturers who’ve left the business.
How did it come to this?
First and foremost, mindshare. It’s nearly impossible to get in today’s cluttered, cacophonous society. Used to be you got on radio and then MTV and you reached everybody. Now, except for Adele herself, no one can do this.
Quick, sing a 1D song! You can’t, but they just won big on the AMAs. And you can pooh-pooh that awards show, or you can just admit that music has changed. It’s not that you’re old, it’s just that the biggest acts are niche and if you’re not one of them, god help you in making a living.
Even radio… there’s pop and everything else. Quick, what’s number one on the Active Rock chart? You probably can’t even name one of the tracks in the top ten!
And the popular squeezes out the less popular and you end up holding the bag, and there’s nothing in it, only shattered dreams.
Same deal in touring, where the real money is.
You can’t get a good seat at the arena to see the star and you can’t get anybody to come see the barely known in the club. Continue reading