Like many of you, I’ve got friends who swear by Facebook and Twitter…
I’ve also got friends who haven’t a clue. Stomper?. And like me, many of you probably passed through those portals a few years ago – I’ve got something approaching 9,000 Facebook “friends” (I never bothered to convert to “likes”) – but seldom bother to check it.
Which given the odd missed message, is kind of like never checking your mail or email, but somehow we manage, right?
But as entertainment lawyer/scribe Bob Lefsetz point out, are we missing anything?
Because while when I read the Kansas City Star or the Lawrence Journal World I learn a lot, it’s clear that those once mighty news outlets don’t hold anything approaching the sway they did as recently as even five or seven years ago. Let alone 10. Or 20.
Unfortunately they are still run by overseers who act as if they do.
So instead of clawing for the sort of news that really matters, has teeth and breaks them out of the Internet pack, they coast along the same as they did before the bottom dropped out in 2007. Providing minimal news coverage, humdrum opinion columns and tepid entertainment and pop culture information.
In other words, they’re still mailing it in.
Newspapers (and their websites) provide less and charge more. All while offering little evidence that they get it and are following a road map into the future that will resuscitate their tarnished brands.
When what they’re really doing is merely hanging on, making excuses and trying to get by with less and hoping against hope to ride out the free fall of the past seven years.
Now check out Lefsetz’ take: Continue reading