It’s a stiff…
Ignore the sales chart. That’s where hard core fans and kooky-loos go to participate, the store. The action is now in streaming, where we can see right away if anybody is listening.
AND THEY’RE NOT!
It’s staggering, but not one track off of Lady Gaga‘s new collection “Joanne” is in the Spotify United States Top 50. It’d be like putting out a new “Star Wars” movie and finding no one in the theater, ending up with a gross of les than seven figures for the weekend.
How did she go so wrong?
Well, her last album, “Artpop,” was a flop, too.
Then she detoured into a collaboration with Tony Bennett.
And now she’s put out an album without a hit – and she lived and died on the hit.
But the same thing happened to Katy Perry. That Olympics song? Straight to the dumper.
So what is happening?
The rules are changing. The audience is changing. And if you’re looking for the mainstream media to jump in and set you straight, or the major labels, you’re going to continue to be blind.
We live in an on demand culture.
Data rules and we can tell if something is successful instantly. And it’s hard to resuscitate a project, especially when it’s got the stink upon it.
Five of “Joanne”‘s 14 tracks don’t even have a million streams.
Six break a million but don’t reach two.
“Perfect Illusion,” the advance track, is at 38 million and change. But #50 on the Spotify US Top 50, Lil Yachty‘s “One Night,” has 38 million streams. And #1, “Starboy,” the Weeknd’s collaboration with Daft Punk, has a cume of 144 million plus, and it’s racking them up at the rate of 1,285,283 a day.
Now Gaga used collaborators too, but that’s become the story, whereas it’s only the end product that make a difference. And “Joanne”…is a curious collection of songs that lean more towards rock than EDM – and the electronic sound dominates today. Continue reading