Lefsetz: Time to Throw in the Towel on Impeachment

“It’s too late baby

Now it’s too late”

Carole King

Politics is show business for ugly people. And you’ve got to play by show business rules.

Show business is all about preparation, getting the act, song, movie, TV show, ready and then marketing it so people will be aware of it and buy it.

And you always want to be first, and you want to eliminate all chance.

You want an upward curve, even if you start low and slow.

You want no lulls. You want to keep people interested, by teasing them with new information on a regular basis.

You want to control the narrative.

And what is the narrative the Democrats are trying to sell?

Damned if I know. The only thing they can agree on is they hate Trump.

I hate KISS, but that doesn’t keep them off the road, playing to empty arenas – their fans support them. And speaking of KISS, Gene Simmons is one of the greatest marketers of all time, a complete blowhard, but he’s making it work for himself and the band.

Maybe he learned it all from Neil Bogart, who changed his name from “Bogatz,” to give the right “impression.” Bogart failed on his first attempt, trying to sell a record of Johnny Carson routines, it went instantly into the cut-out bin, but then he pivoted to disco and Donna Summer and KISS.

And Bogart was a showman, full of crap. Seemingly everything he said was inflated and wrong. Remember when there were four simultaneous KISS solo albums and Neil said they were instantly gold? The press bought it, even though all of them but Peter Criss‘s came back.

You see it’s all about perception. Sell the myth, not the facts.

It’s more important that Elizabeth Warren be seen as a fighter against the man than any specific policy position. People don’t go that deep. CONGRESS doesn’t go that deep! Did you read the New Yorker story on Al Franken?

His accuser told boldfaced lies, there was history disputing her account, but she got out there first and what she said ruled, even though she was working for a pro-Trump radio station. Once again, the Democrats reacted, and now they’re doubling-down, can’t see why they were wrong.

Kirsten Gillibrand, YOU’RE HISTORY!

The press said Trump was losing because he brought up the “i” word before the Democrats. But Trump knows you get ahead of the blowback, you make the first punch, and you load the media with so much b.s. that it can’t keep up.

Meanwhile, the public doesn’t know the difference between impeachment and conviction and Nancy Pelosi seems as old as she really is. She’s Perry Como after the Beatles. Doesn’t she realize THE RULES HAVE CHANGED?

Happens in entertainment all the time.

Suddenly you can’t sell hair bands. Suddenly hip-hop is burgeoning. And if you fight the tide, you drown. Oh, little fish can still swim in their own private backwaters, but if you’re playing for everything, if you want to run the table, you’ve got to be looking to the future, not the past!

Trump speaks to the public. Pelosi speaks to insiders.

That’s why AOC gets so much traction.

She speaks to the public-at-large – it’s less about legislation than attitude – which is move over you old farts and let the younger generation take the reins. You oldsters have no idea what is going on anymore!

But Team Pelosi says you’ve got to run to the center, because you’ve got to appeal to those districts that flipped for Democrats in 2016. That’s like making Aerosmith play acoustic, and refusing to let them play new material.

Of course, Aerosmith doesn’t play new material, and Chris Christie is a big Boss fan. It’s kinda like long hair. Once upon a time it symbolized something, you were either for us or against us – then it was just a fashion choice.

Anyone who plays to the rearguard is always disrupted.

Didn’t you ever read Clayton  Christensen?

Everybody pooh-poohs the new, saying it’s not as good as the old. Then it becomes better and the old folds overnight. Christensen says to embrace the new, and then eliminate the old when the new gains traction. The DNC is being disrupted and their answer? Let’s go back to Good Ol’ Joe.

That’s like asking your grandfather for music advice.

So what we’ve got is candidates who want to throw the baby out with the bathwater and the Democrats are freaking out.

They can’t even get aligned on one position. Criticize the Republicans all you want, but after Trump they all got in line. That’s how you win, when you play like a team!

And if you try to appeal to everybody, you lose. The road is littered with middle of the road artists, who fail on the chart and play to a dwindling audience in Branson and clubs. You want to get people EXCITED! That’s what Warren and Harris and Bernie and Buttigieg are doing.

And what does the establishment say?

THEY’RE TOO FAR LEFT!

AC/DC was too heavy until suddenly they weren’t.

“Back In Black” is still streaming prodigiously today. “You Shook Me All Night Long” is an American anthem! Of course Mutt Lange helped.

The right has Karl Rove, who do we have on the left?

So the reason you wanted impeachment is so the whole world would watch, so Trump’s bad behavior, criminal or not, would infect the public. When the truth outs, it’s hard to deny.

But no, it was never time.

Pelosi and her pals are like a Silicon Valley outfit that never releases its product. It’s so busy getting it right that it can never come out.

Meanwhile, Facebook becomes so big by having a motto, “move fast and break things.”

Forget that Zuckerberg is the enemy now – he’s on top of the pyramid – he controls the conversation more than not only Congress, but the mainstream media!

Furthermore, he just pivoted, saying it was about private conversations, when the Democrats are still looking for that elusive consensus. Everything worth paying attention to starts off the radar, small, and then it blows up and BECOMES THE MAINSTREAM!

So Barr says Trump is innocent.

The Dems folded their tent.

Then Mueller sends his letter and they think…wow, maybe there’s something here. Like a band the label has stopped working that is suddenly selling tickets…the label is on to something else, it’s hard to get it restarted on your old product.

And then the Democrats placed all their hopes on Mueller testifying. That’s like taking someone with a great record, who’s never been on stage, and having them headline Coachella! No one would do that, the odds of failure are too high.

So Mueller didn’t deliver.

Oh, don’t make it about Russia, the Dems thought Mueller was gonna blow a hole through the curtain, reveal that Trump was culpable and should be charged. Not only did Mueller not do this, he said as much after he delivered his report earlier…this was his final statement!

And the Dems are playing by old rules and crying to the nonexistent refs that the Republicans are cheating. No, Trump and his posse have invented new rules, like no one in the regime needs to testify. When they up the ante, so do you!

You don’t say there’s no crying in baseball!

So now, on left wing radio, all the talk is about getting the transcripts from the grand jury.

God, even in the NFL when you lose, you lose, no matter how heinous the call. Because without rules, you’ve got no game.

That’s what’s happening now, WE’VE GOT NO GAME! Trump and his cronies are running ragged and the Dems and the media are so flummoxed, they do NOTHING!

Come on. Even the most lame influencer knows you’ve got to deliver product on a regular basis. You’ve got to hook the audience and deliver. That’s certainly what Trump has done, and all the left keeps saying is, HE SHOULDN’T TWEET!

Meanwhile, these same wankers are posting to Instagram – the national pastime, and despite their constant disparagement of the internet and Twitter – Twitter is where the news happens. And if you’re not on it, you don’t know what’s going on.

So impeachment failed in the marketplace.

It’s like Annapurna, Megan Ellison’s movie company. No matter how great the film, and she’s put out plenty, they never reach expectations.

“Booksmart,” one of the best-reviewed movies this year, which appeals to oldsters and youngsters…dead. Product is only one part of the puzzle, you need the aforementioned marketing. The big studios may put out lame films, but they’re experts in marketing them.

When you fail, you write it off.

Just look at the Fortune 500, that’s what they do. Did Amazon’s Jeff Bezos try to improve the Fire phone? No, he deleted it from the catalog. And today, your mistakes don’t haunt you as long as you continue to play and make noise. Once again, the game has changed, there’s so much noise that the biggest challenge is just reaching the public. And if you don’t, people forget what you were selling, they’re inundated with new messages.

I’ve used a plethora of metaphors here, but now I’m gonna use one more.

Pro football used to be a running game. Now running backs make a fraction of what they used to, all the emphasis is on passing and receiving! You change with the times!

Seems like everybody can change with the times but the Democrats.

So forget impeachment.

This is the gang that can’t shoot straight, even if they have clear evidence that Trump needs to go, the right will spin it otherwise and rule the marketplace, i.e. public opinion. And just like a record, you don’t have to appeal to everybody to win.

How come Trump knows this and the Democrats don’t?

Instead of clinging to the past, trying to rebuild the old edifice, it’s time to build a new one. And there are a number of candidates promising this. Safe rarely succeeds. Can you say Romney? Can you say Kerry! One of the reasons Obama won was because he HAD little history. There was little to nail him on and he promised hope.

Believe me, Ol’ Joe is not promising hope.

He’s like a Boomer musician waiting for Hilary Rosen to save them from streaming. But Hilary’s moved on from the RIAA, and streaming has already won. Soon there won’t even be any hardware to play discs!

Apple kills the iPod because the innards are no longer manufactured, and the Democrats keep trying to prop up oldsters, held together by baling wire. Bill Clinton had Linda Bloodworth-Thomason and her husband selling him, and despite baggage, he won anyway!

Who do the Democrats have?

Maybe it’s time to hire Bill Belichick.

Oh, that’s right, HE’S A TRUMPER!