For more than a decade the NFL’s been the most popular attraction on television…
Viewership is dropping like a rock with ratings down 7.5% this season alone and 18.7% since 2015.
For several reasons.
First off, many fans say the games have gotten kinda boring. Are they? Some games are close and exciting like the recent Chiefs-Raiders that came down to the last play of the game (which unfortunately we lost in a heartbreaker).
Yet that game was the lowest rated Monday Night Game ever. What?
The Chiefs were picked this season to be the featured NFL team with six stand alone games at night. Sunday, Monday and Thursday Night games. KC lived up to the expectations with a huge win over the Patriots on game one before a large TV audience on a Thursday night.
And even though KC maintained a winning 5-0 record after the season began and Alex Smith and Kareem Hunt were on fire, somehow the fans were not attracted as much to the Chiefs games as expected.
Yes the NFL star list is dropping. It all starts at quarterback but with no more Peyton Manning and Aaron Rodgers out for the year with an injury, it’;s taken a toll.
Plus now the new hot star, Deshaun Watson is out for the year, Eli Manning looks to be about done and the list goes on.
Star power matters and it’s now a bit weak.
Not only is there no dominate team out there save the Philadelphia Eagles –who aren’t too sexy and their stars are unknown to the average fan.
The Patriots have been far from exciting and the Steelers are winning but not dominating.
Then there are of course all the scandals: domestic violence, kneeling for the national anthem, TOO MANY GAMES ON THE TUBE EACH WEEK.
And Vegas says betting is down because the games are too hard to call with league parity. This past Sunday the No 1 team in the AFC, the Steelers were down 17-6 late in the game to Indy (who stinks) but came back to win by 3 late. The Steelers were a 10 point favorite.
That’s tough on the bettors.
People also watch games on their cell phone or computers which are not measured for tv viewing.
So now advertisers are bailing, like Papa John’s Pizza.
It’s not good – all this falling of the viewing numbers.
And younger people are not into the NFL like the Baby Boomers and Gen X.
You add in 20 plus college games on each week and it’s just too much of a good thing. How about those games from London on at 7 a.m. Sundays?
It’s NFL overload.
They need new stars, better build ups and maybe a few less games on the TV.
Hey, we need new Chiefs QB Pat Mahomes to take the league by storm next year.
That will grab some attention.
Sometimes you hit your peak and then it’s hard to climb back up – and this could be the case with the NFL today.