It goes without saying that TARGET has been going through turbulent times.
Being at the forefront of that massive credit card security breach affected the company greatly and TARGET went out of its way to correct things and put that awful chapter behind it.
And so coming across as politically incorrect must have weighed heavily in its recent thinking.
However what I read on CNN‘s news crawl yesterday would suggest that TARGET is overdoing it.
“Target aims for gender-neutral signs in some departments **** Retailer phasing out labels like ‘girls building sets’ and ‘boys bedding’ in response to critics that say gender labels can be harmful **** Company used labels to help customers find products faster but now says, “suggesting products by gender is unnecessary” **** Use of colors like pink or blue to signify gender will also be removed, Target says.”
Political correctness out of control? Maybe.
What’s next, the hometownsports announcers changing their description of the KC ROYALS from “the boys in blue” to “the persons in blue?”