Hearne: The December 2014 Radio Ratings (They Really Do Matter)

radio-mattersNobody listens to the radio anymore, right? Wrong…

Well, nobody halfway young listens to radio anymore, right?

That’s not what a McVay Media study entitled “State of the Media: Audio Today 2014” has to say on the subject.

“No matter where you are in America, the radio is always on,” it begins. “The original mass medium, radio today reaches more than 90 percent of everyone in the United States on a weekly basis. This enormous reach stretches across demographics, ethnicities and geographies as listeners engage every day with stations in their local markets on matters important to them..”

According to the study 242 million people – nearly 92 percent of everyone 12 and older – tune into the radio each and every week. 

There’s more.

That reach is “nearly identical across all major demographic groups, ethnicities and geographies.”

In other words, damn near everybody in the Kansas City and Lawrence area listen to radio, young and old, rich or poor, from redneck crackers to Native Americans – everybody.

Now let’s take a look at which stations they were listening to between November 9 and December 8, 2014,

tumblr_static_tumblr_static_filename_6401)   KCFX FM, Classic Rock, 8.0 share (6.9 in November), with a cume of 500,300 listeners

2)   KFKF FM, Country, 7.0 share (7.2), with a cume of 368,800

3)   KPRS FM, Urban Contemporary, 6.0 share (6.4), with a cume of 293,500

4)   WDAF FM, Country, 5.8 share (4.3), with a cume of 351,400

5)   KMXV FM (Mix),  CHR, 5.7 Share (5.3), with a cume of 485,400

6)   KQRC FM (The Rock), Rock, 5.2 share (4.9), with a cume of 301,800

7)   KZPT FM (The Point), Hot AC, 5.0 share (5.3), with a cume of 459,300

8)   KMBZ AM/FM, News/Talk, 4.8 share (4.5), with a cume of 231,800

9)   KCMO FM (Oldies), Classic Hits, 4.8 share (3.9), with a cume of 421,300

10)  KRBZ FM (The Buzz), Modern Rock, 4.5 share (4.2), with a cume of 254,500

11)  KBEQ FM, Country, 4.3 share (3.9), with a cume of 304,500

12)  KJMK FM (Magic), Urban AC, 4.2 share (4.4), with a cume of 188,000

13)  KCHZ FM (The Vibe), CHR, 4.1 share (3.8), with a cume of 453,400

14)  KCJK FM (Jack), Adult Hits, 2.8 share (2.4), with a cume of 279,200

15)  KCKC FM, Adult Contemporary, 2.7 share (2.6), with a cume of283,100

16)  KCUR FM, News/Talk, 2.6 share (2.7), with a cume of 129,400

17)  KCSP FM (610 Sports), Sports, 2.3 share (5.6), with a cume of 168,500

18)  KJNW FM (Life), Contemporary Christian, 1.9 Share (4.0), with a cume of 143,100

19)  KCMO AM, Talk, 1.4 share (1.3), with a cume of 75,900

20)  KRPT FM, Black Gospel, 0.5 share (0.6), with a cume of 22,500

21)  KANU FM (Lawrence), Classical, 0.5 share (0.6), with a cume of48,100

22)  KCMO HD2, Country, 0.4 share (0.1), with a cume of 60,400

23)  KTBG FM (The Bridge), 0.3 Share (0.4), with a cume of 31,200

Remember, we’re talking about listeners 12 and older, Monday thru Sunday, from  6 a.m. until midnight

I’ll have some observations for you shortly, in the mean time, that’s all folks!

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3 Responses to Hearne: The December 2014 Radio Ratings (They Really Do Matter)

  1. RickM says:

    Nice pic of Pink Floyd doing the Rockettes kick. Even has Syd before his “inevitable Hendrix perm” and subsequent, sad decline.

    Of course, 101 wouldn’t touch that era of the group so it’s a little misleading.

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