KCPT public television’s all-but-invisible radio love child KTBG, The Bridge finally made Nielsen’s monthly ratings chart.
The “adult album alternative” station slid into first, second to last on the June chart with a 0.4 share and a cume of 30,500 listeners.
“I don’t know why they didn’t show up on the chart earlier,” says a radio source. “But I mean, with only a 30,000 cume and 0.4 share after all that time, energy and money was invested, it appears to have been wasted. I’ll bet they were probably getting close to those numbers when they were in Warrensburg before they moved here.”
Okay but can KTBG build on its new foundation, however small?
“Depends on how they position it, They’ve got a better signal and technically a better reach, but they’re not reaching more people yet because people just aren’t interested. I was even surprised that they didn’t pick up a little something when Alice went away a few month ago.
“Here’s my point. You’ve got 100,000 watt station, KTBG, that can literally be reached all over Kansas City, and 80 percent of the population is being reached in its strongest signal area. Conversly, KCMO’s HD-2 signal has only 250 watts and it’s got a 0.3 share. So the station that’s got live personalities and doing everything it can to promote itself, with a brand new studio and a brand new tower and barely beating a tiny sports station with no local shows.”
The bottom line:
“What’s happened after all that investment is, ‘Flop, flop, fizz, fizz – nothing.”