Hearne: ‘The Bridge’ Raises It’s Head Above Water…Barely

Screen Shot 2014-07-14 at 1.42.47 PMIt wasn’t exactly a thing of joy to behold, but…

KCPT public television’s all-but-invisible radio love child KTBG, The Bridge finally made Nielsen’s monthly ratings chart.

The “adult album alternative” station slid into first, second to last on the June chart with a 0.4 share and a cume of 30,500 listeners.

“I don’t know why they didn’t show up on the chart earlier,” says a radio source. “But I mean, with only a 30,000 cume and 0.4 share after all that time, energy and money was invested, it appears to have been wasted. I’ll bet they were probably getting close to those numbers when they were in Warrensburg before they moved here.”

Okay but can KTBG build on its new foundation, however small?

“Depends on how they position it, They’ve got a better signal and technically a better reach, but they’re not reaching more people yet because people just aren’t interested. I was even surprised that they didn’t pick up a little something when Alice went away a few month ago.

8918031“Here’s my point. You’ve got 100,000 watt station, KTBG, that can literally be reached all over Kansas City, and 80 percent of the population is being reached in its strongest signal area. Conversly, KCMO’s HD-2 signal has only 250 watts and it’s got a 0.3 share. So the station that’s got live personalities and doing everything it can to promote itself, with a brand new studio and a brand new tower and barely beating a tiny sports station with no local shows.”

The bottom line: 

“What’s happened after all that investment is,Flop, flop, fizz, fizz – nothing.”

http://www.mb-kc.com/
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9 Responses to Hearne: ‘The Bridge’ Raises It’s Head Above Water…Barely

  1. the dude says:

    What is this radio thing? Is this some thing old people like Glazer listens to?

  2. admin says:

    Man, dude…

    You sure are a one trick pony today. I take it you are quite young and don’t listen to terrestrial radio.

    • the dude says:

      I do not understand this old-timey Glazer thing called radio.
      Is it like spotify or Pandora, only if they loaded those with mostly lame music and horrible commercials?
      Who would care for that except for maybe old man glazer?

    • the dude says:

      Says the man that writes four back-to-back stories about dead, broken radio that only old fuddy-duddies like moptop glazer listens to.

  3. kansas karl says:

    Investment? Maybe they are up to 2 million for the station and the build out, so what, the tax evader’s from PA, the father has created a corporation and bought radio station’s instead of paying the taxes involved with bequeathing the money to the kids, it’s legal, paid over 26 million a station for the Wilk’s group, 13 times KCPT’s investment, the debt service or ROI will mean either more commercial’s or higher rates for Kansas City businesses.

    The Bridge far exceeded initial goals for founding members, initial fund raising goals were met and exceeded, underwriting billing is beyond anything done in Warrensburg. Don’t believe me call them up, it’s all public knowledge, you can find the IRS forms for both KCPT and KTBG with a simple google search.

    Beating up a non-profit that is creating another good reason to live in KC is beneath you Hearne. You keep trying to shove a non-profit into the same metric as a commercial operation, doesn’t work never has, much like birth certificates that horse has been beat to death. The investment is well within what other non-comm’s are costing. Your insider has no knowledge of the day to day or long term operating objectives of a non-profit public outlet, only commercial radio experience shows. Take a moment and call Patricia Cahil, former KCUR GM now on the board at NPR, learn something about a media outlet that is a different beast than the 18 minute an hour commercial operations that suck up your time.

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