It’s not so much that KCFX dethroned longtime ratings leader KFKF…
Nope, the trip to the top of the June radio ratings slag heap was based more on the decline of the local country station than the rise of KC’s classic rocker.
“KCFX didn’t climb in the ratings, it went down some,” says a local radio insider. “But KFKF went down farther.”
It’s like this…
“That was the third straight month of declines for KFKF,” the source continues. “They went from an 8.8 share in March to a 7.3 share in April, a 6.9 share in May and now a 6.7 share in June. And in the holiday book last year they had an 11.4 share.”
That said, Country is still king.
Because the total share of radio listeners for Kansas City’s three country music stations actually increased, albeit slightly
The bottom line:
“What it shows is that KFKF is slowly declining and the other two country stations in town Q104 and WDAF are gaining on them.”
Incidentally, KCFX has pretty much held steady from the Holiday Ratings Book last year, while KFKF has dropped more than 4 share points.
People sure must miss that Christmas music.