Box office figures show peg ticket sales here at approximately 25% above the national average. Not bad for being the 34th media market, I’d say.
Then again, it’s not like we have a bunch of oceans and mountains to distract us.
And yes, we’re one of the very few markets remaining with SEVEN – count ’em – first run Drive-In screens in three citywide complexes.
However as late as last fall things didn’t look promising for some of our ozoners. Only one Drive-In—the BOULEVARD—had converted to digital projection.
And with Hollywood’s plan to rid the industry of all 35mm film prints in 2014 the pressure and price tag to convert the four screens of the I-70 Drive-In and two screens of the TWIN Drive-In were daunting – between $65,000 and $75,000 PER screen to update the projection equipment.
However matters came to a winning conclusion during this past off season when regional movie circuit B & B THEATRES stepped in to aquire both the I-70 and TWIN drive-ins from Independence based GLOBE CINEMAS.
And the first priority of B & B was the complete digital projection conversion for all six drive-in screens.
Hence the I-70 and TWIN Drive-Ins along with the independently owned and operated BOULEVARD will all continue to operate successfully with great first run double feature movie programs for many seasons to come.
The BOULEVARD and TWIN drive-ins join in two weeks later on April 4th with first run programming under the stars that includes CAPTAIN AMERICA: THE WINTER SOLDIER starring Chris Evans, Scarlett Johansson, Samuel L. Jackson and Robert Redford as Alexander Pierce.
Finally some retro good news for family budgets.
And kids 11 and under will CONTINUE to be admitted free at all three greater Kansas City rrive-in complexes this season so don’t forget to bring those fake IDs…kidding.