Not exactly, but a few observations are in order. Starting with the fact that while country music station KFKF FM remained Numero Uno in listeners 6 and older in January, its share dropped from 11.4 in the Holiday ratings book to a 7.9.
Why the steep drop?
Because as a certain somebody has noted in the comments section, the station reverted from playing Christmas music back to country. But again, it should be noted that KFKF was No. 1 before and after converting to the holiday listening format.
Not a big surprise since radio rater Nielsen reports that country over took CHR (Top 40) as the top listening format this past year with a national format share of 19.1, up 16% from 2011.
The $64 million question: Will spanking new adult contemporary station KCKC 102.1 FM (formerly known as Alice) go all-Christmas for holiday 2014? The former Star 102 pioneered the holiday listening format in Kansas City at the direction former program director extraordinaire Jon Zellner.
Stay tuned for that likely to go down snowball fight.
“They didn’t even show in the January book or Holiday book,” says an insider. “Their last showing was in December where they had a 3400 cume and a 0.0 average quarter hour share with adults 25-54.”
The road ahead, post the demise of AAA station Alice:
“The history of commercial AAA’s is that they only do well in college towns and state capitols,” says the source. “It will never work here. Add to that they are committed to focusing on ‘building the local music scene, bringing in new artists, profiling local musicians and bands, and featuring local music venues that make up the fabric of the Kansas City music experience’
“That makes the station a niche within a niche. It will never be factor in the market.”
To be fair, let’s give it some time with the new signal and stick, but clearly for now it’s, “The Bridge, who?”
Let’s hear it for the Christians!
Give it up, ladies and gentlemen for the radio listening format that kicks butt without so much as giving the slightest outward appearance of being in it for the Almighty Dollar.
Did you happen to notice that KJNW aka Life 88.5 FM placed ahead of KCUR FM, The Buzz, Jack, 610 Sports, Alice and Talk Radio KCMO?
Talk about a giant killer.
The Overland Park based station was sold last year by the Calvary Bible College to the U
niversity of Northwestern for six million smackers.
Remember The Planet 97.3 FM, the station that the WHB boys took a bath on a handful of years back?
Well, it now goes by KLRX FM and plays contemporary christian music as part of the K LOVE music format group.
While it’s not included in the “public” ratings listings, you can bet your last crucifix that it’s a ratings monster that dwarfs Life 88.5 and any number of even heavier local radio hitters.
Just over two years ago, KC Confidential reported that 97.3 was No. 1 in women 25 to 54 with a 9.3 share, nearly two full points ahead of powerhouse station Mix 93.3 FM. The same Mix 93.3 that placed third last month in listeners 6 and older (with a cume of 461,100 listeners) just behind KFKF and KCFX.
“Think about it,” says another radio insider. “here are two stations that aren’t even trying to compete in a ratings war that everybody else is competing in and they’ve got more listeners than all those other stations. I mean, if these guys wanted to make a lot of money in advertising they could, but they don’t care about that. And 97.3 K LOVE’s numbers aren’t even listed, but I’ll bet you it’s a top three station in women 25-54.”
They say sex sells and that may be true, but make no mistake, when it comes to Kansas City radio, the Christians are lions!
The twin-signaled news-talker – AM and FM – leapt from a 4.5 share to a 5.4 share with a cume of 236,300 listeners.
The question being, why?
“January snowstorms typically bring a ratings bonanza to news and talk stations in the Northeast,” reports Inside Radio. “But record cold and snow spread far beyond the Northeast this year. The result was the all-news format came within a tenth of a share-point of matching its all-time best with a 3.0 share in January, up 19% from its Holiday ratings level. (And) Old Man Winter’s impact on news/talk was almost as potent.”
That’s all, folks!