Hands down the Bob Dylan ad for Chrysler.
Dylan departed from irony and his poetic ability to make profound statements to swim in the bathos of psuedo-patriotism for the American made (but Italian owned) new Chrysler 200. The car looks great- a euro-tailored design mid-size sedan. Not that it seemed to matter… We saw the car for all of ten seconds.
Instead there was Dylan taking up screen time, looking like a corpse with dyed black hair and badly lip-synching an over-the-top paean to American virtues.
What in the world was he thinking?
For sure it’s great there’s a healthy Chrysler making cars in Detroit that pays good wages to American workers. But the tone of Dylan’s words imbued the worst rah-rah cliches of American grit and jingoistic sloganeering.
He stripped a lifetime of credibility away in less than a minute and came off no better than the parade of has-been artists that Super Bowl ads love to feature.
An ugly, sad moment.