Because Sunday afternoon, November 17 was turning into the KANSAS CITY CHIEFS biggest matchup of the season. The mighty DENVER BRONCOS would be playing the undefeated Chiefs IN the Mile High City.
Not only would practically every non-Chiefs ticket holder’s home be tuned to the game but those additional nearly 80,000 fans who normally would have headed to Arrowhead—were the game played here—would be glued to their television sets as well.
Making for a huge Sunday afternoon audience for Channel 5, translating into sky high commercial rates for local ad spot inserts and game adjacencies.
Local SUPER BOWL like spot rates would not out of the question. It would have been beyond great for KCTV’s sales department.
Then came the NFL shocker!
There’s apparently enough interest in the game nationally for the NFL to make a last minute switch of the CHIEFS-BRONCOS confrontation to Sunday evening prime time.
Bye, bye CBS for the killer contest — Hello NBC.
CBS will instead be serving up the San Diego Chargers at the Miami Dolphins in the 3:05 p.m. slot.
What will that mean for Channel 5?
Undoubtedly drastically lower ratings and renegotiated lower spot rates and/or make-goods for advertisers who had already committed for the big game to reach the projected ratings reach.
By contrast the picture is far rosier for KSHB-TV, Channel 41.
First and foremost November 17 could produce the station’s biggest Sunday evening audience of the year.
Second it’ll probably bring the highest prime time spot rates of the year.
Third, it’ll be the perfect lead-in to KSHB-41’s Action News directly following the game.
And fourth—with the game falling into the all important sweeps weeks rating period—a healthy Sunday night bump on November 17th could lift Channel 41 (and its spot rates) way beyond game day.
No doubt about it, it’s a day that will live in local TV advertising infamy.