New Jack City: In Which Juergen Goes (Domestic) Bier Drinking

bintang12-14150260I’m really not a beer snob…

Not much of one, anyway. However for some pretty obvious reasons I’ve always preferred the European imports. They just seem to have more body by comparison to the often watered down domestic brands.

For starters a Beck’s, Heineken or St. Pauli Girl generally taste better when consumed in Germany or, for that matter, Mexico, Canada or even on a cruise ship.


Because U.S. import laws dictate that brewers must include preservatives when exporting their brands into the United States. Hence a Beck’s tastes better in its home country and/or aforementioned locations.

But hold it right there.

Has Germany’s top selling export beer taken a taste hit of late? Some seem to think it has and point fingers on Facebook to the aquasition of the German brand by the mega conglomerate InBev.

B284_123995_0002So where do YOU think the sudsy pride of Beck & Co is brewed today?

Bremen, Germany? Sure. But no longer for consumption in the U.S.

Try St. Louis, Missouri on for size.

That’s right InBev has consolidated the brewing operations of the legendary German brand into its Anheuser-Busch operation which it aquired a few years back.

And about that German purity law as it pertains to beers?

The bottles state “Beck’s quality brewed under the German purity law of 1516.”

And the label which used to prominently feature Bremen, Germany now states “Brauerei Beck & Co originated in Bremen, Germany.”

Now the dead give away.

The silver lining around the label on the bottles states “Product of USA. Brauerei Beck & Co, St. Louis, Mo.”

But you have to look close since that last statement is printed in white lettering on the silver backround. In other words, it’s very hard to read.

Guess you can’t blame InBev for the transatlantic move of Germany’s top selling export.

It’s got to be cheaper than transporting the product here. Hardly any spoilage to speak of either and there’s got to be some sort of a tax advantage or incentive somewhere.

Furthermore the nagging Euro to weak Dollar conversion is now out of the equation.

But have we seen a price reduction since InBev has moved the operation stateside?

Coors WaterfallWhat do YOU think?

So is Beck’s still a true German import bier today? I’ll leave the answer to your imagination—and taste buds.

Just like Australian Foster’s is now made in Ft. Worth, Texas.

Even domestic beers these days fudge when it comes to branding. Like batches of Boston Lager coming to us from Pennsylvania and Cincinnati. Even Coors Light which for years has hung its hat on the Rocky Mountains has added brewing facilities in Ohio and Virginia.

It’s just like everything else in our integrated society today. Like your Alabama built Honda. Kentucky constructed Toyota. Or South Carolina created BMW.

UnknownStill want a good ACTUALLY imported European beer?

St. Pauli Girl remains pure.

So does BitBurger, which I highly recommend. But all around you can’t beat Heineken which to this day comes to us from the land of the dykes.

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13 Responses to New Jack City: In Which Juergen Goes (Domestic) Bier Drinking

  1. the dude says:

    Boulevard makes some yummy brews, you might want to try one Jergen.

  2. mike t. says:

    terrible stuff when it isn’t nearly freezing cold, and no backwash, but i’ll take a bud light. i make up for its deficiencies by chasing it with Jack. no beer in a green bottle tastes good to me; all dreck.

    btw… anyone seen the new Guinness commercial with the wheelchair-bound basketball players? damn near choke you up.

    • Guy Who Says What Others Think says:

      Bud Light = piss. Coors Light = piss.

      • mike t. says:

        to each their own. rolling rock = piss. heineken = piss with an aftertaste of sand.

      • jack p. says:

        I wouldn’t call Coors Light ‘piss’ but think you’re better off just drinking water.
        And the next time you get stopped and the officer asks whether you’ve been drinking? Just tell him NO…you’ve just had Coors Light 🙂

        • the dude says:

          Hey now, if it is a hot day out and I don’t feel like drinking beer or a water Cooors light is just fine, or a blue moon.

      • Lance The Intern says:

        Light beers are like making love in a canoe…..Fu**ing near water.

  3. balbonis moleskine says:

    Free State Octoberfest is the best beer in the midwest right now, and possibly one of the top 3 octoberfests in the entire world.

  4. craft beers forever says:

    Hard to believe some of you think Boulevard wheat is good. Boulevard’s wheat and pale ale barely distinguish themselves from a Bud. Free State Wheat is one of the best, domestically produced wheat, that I have had.
    To the writer, I lived in Germany for 8 years. Germans don’t drink Beck. They drink a lot of weizzens.

  5. Dean Fischer says:

    After spending 6 years in Germany, as an Ambassador in Blue(U.S. Air Force), I had a chance to try many biers. First off I am more of a bourbon drinker now. But when I drink a Bier I prefer BitBurger Pils. No I am not a bier snob, just after living in Bitburg and seeing the smokestacks of the brewery out my apartment window and peeling off the label of a Stube and seeing the bottling date less than a week past. I grew to appreciate it more. Mind you the stuff here in the States does not compare with what I got back there, it’s still pretty good stuff.
    And yes I enjoy Boulevard Beers as well, so maybe not that much of a snob.
    Love the columns in the Landmark. Keep it up.

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