Former Entercom chieftain Bob Zuroweste – the honcho who killed off KXTR FM and Smooth Jazz and launched 610 Sports – has returned to Kansas City,
“We moved back five weeks ago,” Zuroweste says. “We’re living in South Leawood, – basically at 143rd and State Line – in a little maintenance-free villa.”
But instead of babysitting Rock 98.9 FM bad boy Johnny Dare, contemplating the demise of former album rock station 99.7 KY or gnashing his teeth over WHB’s Kevin Kietzman, Z as he is called in the trade is something of a traveling salesman for Cumulus, that operates KCFX “The Fox” locally.
“I go to all the Cumulus markets nationwide and give presentations to their advertisers on branding and how they can be more effective in their advertising by having consumers know who they are and what they’re known for,” Zuroweste says. “That’s branding and I’ve been doing that for the past two years.”
“I love it,” Zuroweste says. “Absolutely love it. I get to help people use their advertising dollars; I get to travel. I go to 25 to 30 cities a year. I love going to new places and I’m something of a ham, so I like presenting to groups. I help the station’s clients understand how they can have more successful advertising.”
“Yeah, it was a nice little town,” he says. “But Kansas City is home. We love this city. We’re back among family and friends – my social life has increased tenfold since we got back. And when my kids come home to visit, it’s like they’re really coming home. In Dayton, it was like, ‘What am I doing here?'”
The wildest thing to go down while being trapped in Dayton?
“Not much,” Zuroweste says. “Oh well, a dry hurricane (Hurricane Ike) with winds of 75 mph hit our outdoor concert X Fest in 2008 and we had to shut it down. It was like Rockfest, but on a smaller scale with Shinedown and Puddle of Mudd, and we had to shut it down and push 25,000 kids out of the area we were having it in. Tents were being blown away, trees were falling down, stages were being blown away.”
The wildest thing since buying his Leawood villa here?
“My two daughters telling me I was going to be a grandfather on Father’s Day in person. They live in San Diego and Dallas, but they were here for Father’s Day. That was one of the best days of my life.”