I’ve been bagging on the Sunday newspaper a lot, citing its lack of news content. Hey, if they want to keep up – in a small town way – with the Sunday New York Times, the Star needs to at least make its filler features somewhat newsy. For example, by adding investigative pieces.
As usual today, there’s no real front page news, but at least Mike Hendricks piece about a rival Negro Leagues museum in Birmingham, Alabama and (yet) another feature milking the so-called controversy over building a billion dollar airport (that won’t cost local taxpayers a dime) had news flavorings.
That said, I’m not sure what to say about today’s third front pager, a ditty about a small town Missouri store that sells Peach Nehi Floats every summer.
There is no Nehi Corporation anymore, the company changed its name in 1955 to Royal Crown after its popular Royal Crown Cola. Anyhoo, the peach floats are supposed to be kind of a big deal. That is if you don’t mind making a nearly two-hour, 105 mile drive from KC to Iconium, Missouri to get one.
Today’s huge, front page story chronicles the fact that the store sells 20,000 of these babies every summer. Seriously? A measly 20,000 Peach Nehi and vanilla ice cream floats and the Star dispatches an investigative team to “cover” the news.
The Associated Press got this same story out of its system 10 years earlier. Except back then, they were selling 25,000 of them a summer, so there’s an attrition angle to the phenomenon, in that it’s apparently on the wane.
Which naturally, the Star failed to point out.
I’ll take a look at Hendricks’ Negro Leagues yarn tomorrow, since it deserves more fleshing out.