New Jack City: Network Morning Shows–It’s Later Than You Think

anchors-natalie-matt-savannah-al.grid-6x2In times of fast breaking news, the traditional television network news and talk shows are not the place to be…

You’re better choice is CNN, Fox News and MSNBC.

Am I anti CBS‘s This Morning, GMA or the Today Show?

Not at all, but remember those shows are not broadcast live—unless you live on the East coast. The networks time-delay their cash cows to fit the all important 7:00 a.m. to 9:00 a.m. revenue periods throughout the country.

That’s why the actual times displayed on your screen during those broadcasts always are accurate in ALL time zones.

In other words, if NBC’s Today Show were carried live here during its originating 7:00 a.m. eastern time period, Kansas City would see it at 6:00 a.m. Even worse for the folks in Denver, the program would begin at 5:00 a.m. And, God forbid, L.A. would be forced into the levity of GMA at 4:00 a.m.

In all fairness should something really major break during one of those time shifts, the networks WILL break in and go live nationwide. But that doesn’t happen very often.

GMA-AnchorsHere are two examples of how the network’s recent delaying process brought home this practice to me.

I was at a local gym where six monitors face the workout area, and all six were doing wall-to-wall tornado coverage.

It was about 7:15 a.m. and the ABC, CBS and NBC “Live” reports all showed a still totally dark Moore, Oklahoma. Yet the cable network news programs were already in full daylight.

What’s more the rapidly changing fatality and injury count was an hour behind on the traditional network shows.

moore-oklahoma-night_1369150658479_417965_ver1.0_640_480See the difference?

Another far less important example were the announcements of the Academy Award nominations late last year.

Those announcements were made just after 5:00 a.m. Pacific time in Hollywood—or 8:00 a.m. Eastern / 7:00 a.m. Central.

E-News and some of the other cable outlets carried them live. Yet on the over the air network shows seen here those announcements wouldn’t have appeared until after 8:00 a.m. Eastern / 7:00 Central PLUS the one hour hour delay for our neck of the woods.
Network time shifting. They’re in touch. Us?  Not so much.

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8 Responses to New Jack City: Network Morning Shows–It’s Later Than You Think

  1. chuck says:

    Gotta love all the drama on the Today Show with Ann Curry and Matt Lauer.

    Lauer forces Ann Curry out, she cries on TV, his ratings go in the tank while he still cashes checks totalling 30 mil a year. Ouch!

    Then, the Anti-Christ, that gorgon, harridan Kathie Lee Gifford comes to his rescue with a “Letter of Support”.,0,3080592.story

    NAMBLA endorsing Mike Jackson to the strains of “Beat It”.

    The whole liberal whacked out priorities of morning news programs has me envisioning them all shedding their skins every day after the show.

    Yeah, I watch it.

  2. Brother Sunday says:

    Good story, bad comment. Does this guy make everything polictical? OH no the liberals are coming! Spooky sauce.

    oh yeah, great bit. 4 1/2 out of 5

    • jack p. says:

      Hey Brother,
      Thanks for the nice comment. And yes I too found the time shifts intersting.

  3. cheech lifting weights says:

    They should have never cancelled ESPN Cold Pizza

    • Hot Carl says:

      Or the hot chicks working out that came on after! Hell, for awhile they even followed that with chicks fishing in bikinis. Hearne, find out what has happened to ESPN2!

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