So, you’ve seen the Kanrocksas lineup by now, right?
As Hearne pointed out, there’s really no big-big established headliner. Not a single one, unless you count… uh … The Avett Brothers? But that’s not necessarily a bad thing to me.
It might be a bad thing though, for the pocketbooks of Kanrocksas promoter Bill Brandmeyer and his partners.
After taking a major bath two years ago with mega-headliners Eminem and Muse (an estimated 2.8 million in artists fees for the pair), Kanrocksas changed course this year and is focusing instead on up and coming acts.
“One night you’re going to get fun. and the next you’re going to get Tiesto,” Brandmeyer said on 810 Sports’ Border Patrol this morning.
Now, I don’t claim to be an electronic music aficionado, and to be honest I don’t particularly care for most of the bleeps and bloops scene. (Sure, I’ll take a fleep here and there.) But I am a music junkie nevertheless, so the fact that prior to Kanrocksas I’d never even heard of Tiesto is a little odd.
Maybe that’s on me, but just take that for what it’s worth.
If you want to know where I’m coming from, here are the artists I’m most excited to see at this year’s fest: MGMT, Imagine Dragons, Edward Sharpe & the Magnetic Zeros, Son Volt, Yeasayer, Kendrick Lamar, Family of the Year, SAVOY, Empires, and twenty one pilots.
That said, a large chunk of the lineup is comprised of electronic acts (Pretty Lights, Zeds Dead, Baauer, Rusko, Crookers, Borgore, Grimes, A Trak, Flosstradamus, Hopsin, Clockwork, Mimosa, The Knocks, Congorock, SAVOY, Destructo, Manufactured Superstars, Anna Lunoe, and Lowriderz), which will probably skew the demo of this year’s throwdown a bit younger than it was in 2011.
Perhaps this strategic move will draw in more of the destination festival-goers, willing to drive 5 or 8 hours to get to a music fest.
This morning, Brandmeyer was certainly eager to hype that segment of the talent. “Nationally, when people look at our electronic lineup, they think it’s second to none. I mean, have you seen any of these Harlem Shake videos?” he asked, referring to Kanrocksas performer Baauer, the East Coast DJ whose song started that whole internet fad.
Yes, we have. And it’s already kind of old hat. When KU basketball coach Bill Self is in one of the most-hit Harlem Shake videos IN THE WORLD, that might be a sign.
But the problem for the destination crowd is that the Speedway is simply not a great place to camp, at least not in a tent – no shade, long hikes to and from the stage areas. If you’re RVing it, sure, knock yourself out. But most of the RV crowd are the older folks with money, not the young broke kids who love electronic dance music.
Plus, as of right now, no single day tickets are being offered, though I’m sure they will be at some point. When a majority of your attendees are coming from the KC metro, I just don’t see enough people willing to plunk down $200 for a weekend, when they can pick the best night and just go to that instead, then go home to their own bed.
Guess we’ll see.