The almighty Super Bowl is right around the corner…
And with it comes its extraordinarily huge viewing audience. Especially given the popularity of this year’s game featuring a duel between the two team’s head coach brothers.
Then there’s America’s fascination with Super Bowl TV commercials.
This year a 30 second network spot during the CBS telecast game has escalated to $4 million. Which may sound huge but still seems reasonable when advertisers calculate the cost per thousand and consider the demographic reached by their commercials.
But what about the Super Bowl spots in Kansas City?
How much are advertisers paying to target America’s 33rd largest media market?
Sources say 30 second in-game spots on KCTV start at $35,000 and go from there. Compared to normal 30 second Sunday prime time spots that sell for between three and four thousand dollars.
Let’s say KCTV is sold out of local avails and an advertiser still wants to buy an in-game commercial—then what?
That’s where the bump rate of $50,000 per 30 second spot comes into play. Again a reasonable rate considering the huge number of eyeballs delivered by the game.
There are cheaper spots offered locally, like during the pre kickoff coverage at $10,000 a throw.
Not to mention local packages of just under $100,000 that include spots in the playoffs leading up to the Super Bowl, pre and post Super Bowl segments and during the big game itself.
Question is, whether local advertisers dishing out that kind of dough will stick with their regular commercials or incur the additional expense of producing kickass new spots for the Super Bowl.
Here’s an idea…
Instead of rating the national spots like everyone always does, how about rating the best of the local commercials by KCTV’s advertisers?
The big game goes down on Sunday, February 3rd.
Incidentally the Super Bowl is aired in approximately 225 countries to an international audience of about 80 to 100 million people.
Does that make it the biggest game watched around the globe?
That honor belongs to what is considered real football—The World Cup.