Some things just were never meant to be…
Like harmony between the inaugural Kanrocksas fest and alternative radio station The Buzz. Primarily because Kanrocksas – a largely alt rock festival – went down a mere 11 days prior to The Buzz Beach Ball at Livestrong. The net result being that radio station refused to accept ads or promote Kanrocksas.
And while it’s hard to pin it down exactly, sans access to the Buzz listenership, Kanrocksas took a healthy seven-figure bath.
Still Kanrocksas licked its wounds, took a year off while the Kansas Speedway was being reworked, cleaned house bit and announced it would return this June.
Unfortunately, as luck would have it, The Buzz had also moved its Beach Ball from August to June to escape the killer heat and the battle lines were drawn once again.
Until maybe now.
That’s because – cross your fingers – if things work out as hoped for, Buzz Beach Ball will go down in early June. Meaning once its done, the radio station could conceivably accept advertising for Kanrocksas and help promote the two day fest without cutting its own throat.
Think of it as win-win – lemonade from lemons – peace on Alternative Rock Earth.
But like I said, cross your fingers and keep ’em crossed…