New Jack City: Has Hollywood Given Up On Older Demos? Think Again!

I hear the complaints all the time…

Why has Hollywood shut out the adult market? Seems like all the movies today are strictly for kids, teens and young adults.

That’s not necessarily true.

Granted, the summer is skewed heavily towards younger moviegoers, who after all, are out of school.
That’s when the studios like to unleash their tentpoles and popcorn flicks.

This past summer was no exception with blockbusters such as, MARVEL’S THE AVENGERS, MADAGASCAR 3, THE AMAZING SPIDER-MAN, THE DARK KNIGHT RISES, TED, MEN IN BLACK 3 and MAGIC MIKE all unspooling to big box office takes.

You have to admit though, there were a few gems for older audiences this summer too.

Like THE BEST EXOTIC MARIGOLD HOTEL, THE BOURNE LEGACY, HOPE SPRINGS and TO ROME WITH LOVE, just to mention a few.

But generally speaking, Hollywood holds those titles geared to the Expendables crowd until fall. And admit it, we’ve had some good ones thus far this season including TAKEN 2, TROUBLE WITH THE CURVE, ARGO, FLIGHT, ARBITRAGE and this week’s THE SESSIONS and SKYFALL.

But it’s not over yet!

Adult film fare of various genre’s revs up right through the end of the year.

Like this coming weekend with Steven Spielberg‘s LINCOLN and Ang Lee‘s LIFE OF PI.

On Nov. 21, Bradley Cooper, Jennifer Lawrence and Robert De Niro introduce us to SILVER LININGS PLAYBOOK followed on Nov. 30 by Keira Knightly as ANNA KARENINA.

December 7 features Anthony Hopkins pulling off HITCHCOCK.
And there’s THE GUILT TRIP with Barbra Streisand and Seth Rogen and THIS IS 40 with Paul Rudd and Leslie Mann both opening December 21.

Then PARENTAL GUIDANCE served up by Bette Midler and Billy Crystal and LE MISERABLES starring Anne Hathaway on Christmas Day.

And those are just a smattering of older target titles including Matt Damon‘s PROMISED LAND and Bill Murray‘s upcoming portrayal of President Roosevelt in “HYDE PARK ON HUDSON

So just because you’re no longer part of the 18 to 34 crowd – and God forbid show touches of gray in your hair – Hollywood hasn’t counted you out—not yet anyway.

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One Response to New Jack City: Has Hollywood Given Up On Older Demos? Think Again!

  1. jon says:

    Looking forward to “Lincoln” and “Silver Lining’s Playbook”. “Hitchcock” also looks good but have no interest in “The Hobbitt” which you probably left out on purpose.

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