For the most part music radio deejays are lucky to hang on to their paychecks period. Shut up and just play the songs being the current mantra.
And as of late it’s been open season on female air personalities, as evidenced by the recent firings of Alice 102’s Shorty and The Point’s Tanna Guthrie.
Which is funny because women listeners are one of the most sought after demos.
With that in mind, it’s good to hear that a female of the radio species has actually moved up the ladder to the higher ($$$) ground.
Popular Jack FM personality Nycki Pace has been spirited away by Entercom Kansas City to take over middays on fast rising station The Point 99.7 FM starting Tuesday September 4th.
“How the hell’d they manage that?” asks one local radio observer. “I can’t imagine that Cumulus didn’t have a non compete on her. If that’s the case somebody really dropped the ball.”
Yes and no.
Turns out when Pace was hired at Jack her primary role was in promotions and her on air duties were secondary, so there was no apparent need for a non-compete.
Over time as Pace’s job morphed into mostly on air work, but she was never asked to sign a non compete contract and chances are when new management joined Cumulus this past year it was assumed that Pace was under contract.
That she was not opened the door for Pace to effectively replace Guthrie, albeit it in a different time slot, as Point program director Tony Lorino will now switch from middays to Guthrie’s afternoon drive time slot.
Pace will also serve as The Point’s Social Media Coordinator.
Pace by the way is married to Q104 FM “New Country” program director and morning show main man Mike Kennedy.