Whatever happened to all those morning babes shouting out news, weather, traffic and fun on the radio? Shorty, Tanna, Murphy, Frankie, Glo, Darcie, Michelle, Katey – the list goes on.
Over the past 10 years local radio has lost most of the voices of its most colorful hotties. The Rock 98.9‘s Murphy Wells was unraveled about seven years ago, the same for Frankie from 101 The Fox three years back. Shorty who was the morning star on three different stations over 15 years took a bullet three weeks ago at Alice 102.1 and last week Tanna Guthrie of The Point, was discharged by Entercom.
There are others.
The so-called radio experts feel that too much chatter leads to channel surfing, so today they hire less expensive DJ’s to just play music, hit buttons and give out traffic, news and weather.
Sadly this is basically today’s new radio format. And me, I don’t like it.
First off we have always liked our local guys best. We are loyal.
Look at the support two bad sports franchises – the Royals and the Chiefs – get here. They pack ‘em in the stadium even with poor quality teams. Sporting KC and T Bones are full with two no show sports teams on the national scene (i.e. ESPN).
We are a loyal bunch. And the T Bones are not even minor league.
Another example of being loyal and local: Neither Howard Stern nor Bob and Tom could make it here in the morning talk/rock format. Bob and Tom tried twice. Even our own Eric Mancow Muller tried about three times.
They all got run over by Johnny Dare and the Mix.
Dare went heads up with Mancow and Bob and Tom and it was no contest. We just stay with our KC voices.
I know, I know. There are a few who did well with national shows here but not many – Rush Limbaugh and Jim Rome. But now even Rome is gone.
So I guess KC radio stations feel that the morning shows need to be male driven as far as the hosts anyway. That’s now the case with Dare, Mike Kennedy, Sports talk and Political talk. All the big boys here are now men.
Local radio is now in a battle for its very survival.
Smartphones have taken another entertainment medium down several pegs.
Will radio survive? YES. Why? We need a few local on-air hero’s voices, mostly to feel our city’s heart beat.
And I feel there is a place for women in local radio as well.
Local radio will never be what it was, that’s true, but I think it will stick around. You have to have some form of local touch and reality daily just to feel human. And local radio and on-air personalities can provide that important emotion for all of us.
They were all very kind to me and I am still friends with most of them to this day. Shorty is a wonderful mom (and has her own pod cast out of LA), Tanna is a great KC personality and works hard for local charities. I see Nikki at Jack FM, and have spoken to Frankie a few times since she left 101 The Fox.