The longtime KY102 and 99.7 KY personality has parted company with The Point 99.7 FM – reportedly on “good terms” – after a little over a year on the hot AC station and three on KUDL FM before that.
“They didn’t get rid of her because she did anything wrong,” says Stanford’s Craig Glazer, a frequent flyer at Entercom. “They just didn’t want to have to pay her.”
If you recall, the former 99.7 KY personality was let go by Entercom in January 2008 when the classic rock station switched music formats. Kicked to the curb at that time were Guthrie and fellow KY stationalities Max Floyd, Traci Wilde and Slacker.
Guthrie then lodged a high profile, age discrimination complaint with the Equal Opportunity Employment Commission against Entercom. That culminated in a trip to New York to cut an age discrimination segment for ABC’s 20/20.
However, prior to the airing, Guthrie cut a deal with Entercom to host the afternoon drive on KUDL and the lawsuit more-or-less went away.
At the time of her rehiring by Entercom, the then 51 year-old Guthrie confirmed that she, Floyd and their attorney had flown to New York to be interviewed for the yet to broadcast 20/20 story.
“I’m sure I said horrible things,” Guthrie said at the time.
That was then.
Entercom head Dave Alpert declined to comment for this story noting that it was a personnel matter.
“Here’s my guess,” says one source. “Since Lorino took over this past year Tanna was never allowed to do do hardly any talking, and compared to other stations here, The Point was salary heavy. She always thought that she was on thin ice – every time I talked to her I got that impression.”
Insiders say that Guthrie may have been taking down a low six-figure salary doing mornings at KY but was probably making between $50,000 and $60,000 for afternoons at The Point.
Another reason some were puzzled by the timing of Guthrie’s departure is The Point has been kicking butt and taking names in recent ratings.
In the July Arbitron ratings between 6 a.m. and 7 p.m. Monday through Friday, The Point ranked 6th in adults 25-54 with a 5.6 share, 4th in women with a 7.5 share (KUDL was 14th when The Point replaced it just over a year ago) and 3rd in women 25-54, the station’s core target audience, with an 8.3 share.”
“She probably had a four year Johnny Dare type contract that they gave her to get out of the lawsuit and now it’s up,” says one radio insider. “I thought she was a bad hire in the first place because she can’t relate well to women – she’s a biker chick and it’s a soccer mom radio station. So she was obviously a bad hire for Entercom because she didn’t fit with KUDL I mean, Tanna appeals to males, guys loved her. I would put Tanna on KCFX is what I’d do.”