I realize part of marketing technology is creating buzz, and you’ve proven you’re good at that. Your Google Fiber internet and television products, introduced yesterday at a perky, applause-filled presentation here in Kansas City, sounds great, and are priced right. And you Google folks are all so handsome! But frankly, only about three in 10 of us are really, truly excited about your impending takeover of the Kansas City-area television and ISP market.
Why? Because when you do the math, that’s how many people are eligible right now to get in the chase for having Google Fiber installed in their neighborhood, and for the rest of us, it would seem like a long way off. In fact, it’s more like two in 10, when, according to the map on your own website, you subtract Kansas Citians living north of the river. Or south of I-435. Or east of Swope Park.
I’m certain Brookside and the Plaza will line up for this (in fact, as of Friday morning, the neighborhoods west of Brookside Blvd. are already ready to go). Waldo? Well, anything’s possible, I guess. Meanwhile, the Northland is kinda feeling left out this morning.
As a suburbanite, I feel like it’s probably going to take years for Google Fiber to get to me. It’s certainly not going to be an incentive to get me to move to Kansas City, with its lethal combination of high taxes and poor services. So the rest of us urge you to hurry up. Or at least dangle us a carrot or something, because bunnies love carrots.
So why didn’t you toss a few suburbs into the mix, not to mention the poor folks north of the river? If you wanted a suburb/area to tinker around in, the whole east side – Independence, Raytown, Lee’s Summit – would drop Comcast in about two seconds if you came knocking.
Yeah, I know, you’ve got to play ball with the big boys (Sly) and the people who really could benefit from it (downtrodden KCK) first. And, offering a discount rate is a stroke of genius for the areas with little disposable income. But the rest of us, the bandwidth-sucking, Netflix-watching, hooked-on-HGTV suburbs represent a huge business opportunity for you, Googs: we’ll all dump Time Warner and Comcast and AT&T like a cheating spouse if you can deliver what you say you can deliver.
And we’ll be watching.
So the faster you get this rolled out to the rest of the metro, the better. And just a hint: You’d better be on your game with this one, customer-service wise. Those folks in Brookside are awfully hard to please.
David Locke writes about technology and other oddball stuff that interests him for kcconfidential.com from time to time.