To be honest, numbers have not been easy to come by. The major box office reporting services are laying low and won’t release them until Monday.
But through a number of sources, indications are that THE DARK KNIGHT RISES will have taken a slight hit from previous ticket sales predictions.
Friday’s domestic opening day take—including the midnight show performances—came in at $76.1. That’s about $10 million below earlier expectations yet still making it the best Non-3-D opening day of all time. (Remember 3-D movies have hefty up charges.)
My initial prediction was $155 million. Industry projections were between $180 and $190 million before the midnight show incident.
CinemaScore exit polling gives the new film an A score.
By comparison THE DARK KNIGHT opening weekend in 2008 amounted to $158 million.
And since the tragedy happened at the CINEMARK theater in Aurora, I was interested to see whether it had affected the market share of its sister theaters in Merriam and on the Country Club Plaza.
According to sources with access to ticket sales information, both greater Kansas City Cinemark complexes appear to have performed up to expectations.