Reach for the sky…
If you think movie ticket prices have gone through the roof in recent years, get ready for more of the same. Because Alamo Drafthouse – operator-to-be of the now former AMC Mainstreet – has announced pricing plans for the ritzy downtown cinema.
Alamo will charge $15 a ticket at its three dine-in theaters after 6 p.m. on weekends and $12 before 6 p.m.
While that’s a 25 percent premium to what AMC charges at its Fork & Screens theaters, it matches AMC’s ticket prices at its adults-only, 21 and up Cinema Suites.
For Alamo’s yet-to-be converted to full food and bar service auditoriums, it will charge $12 for adult tickets on weekends after 6 p.m. and $9 before.
Weekday prices for the dine-ins are $12 after six and $9 before with self-serve theaters at $10 and $7.
The Alamo will continue AMC’s policy of nobody under 21 in the upscale auditoriums upstairs, presumeably to ensure higher food and liquor grosses from cocktail-buying adults.
It will however allow tweens and teens into the self-serve theaters downstairs except that "Children under 6 are typically not admitted," it’s Web site says.
Unless it’s Baby Day!
That’s right, every Tuesday for "regular" movies that begin before 2:05 pm. the Alamo opens its doors to parents with infant children. Alamo even let’s ’em in free, turns up the lights and turns down the sound.
And while it’s probably a safe bet that most tots don’t text, they have been known to talk.
Raising the question of whether misbehavior by miniature miscreants will be tolerated on Baby Day or if the little bundles of joy will find their diaper-covered butts kicked to the curb for waking up or bothering other Munchkins.
Remember: "People who disrupt other patrons will be ejected from the theater without a refund," the Alamo’s screed warns. Just sayin’…