"ARMY OF FANS FINDS WORKING IN APPLE STORES A LETDOWN" Sunday’s New York Times front page shouted.
Quite an intro to a 2-1/2 page cover story.
The crux of the paper’s findings:
About 30,000 of Apple’s 43,000 employees work in the company’s 327 glitzy global stores that gross more money per square foot than any other U.S. retailer.
Many of its associates are huge fans of the company’s superior products. Like Jordan Golson of the Salem, NH store who sold about $750,000 worth of computers and related accessories during a three month stretch last year.
You’d think Golson was rolling in commissions, right?
Golson was taking down a measly $11.25 an hour or about 25 grand a year.
But before you feel sorry for these service sector frontliners bear in mind Apple offers them excellent benefits including health care, 401(k) contributions, the chance to buy company stock, as well as Apple products at a discount.
But is that enough?
According to the New York Times story, each Apple store employee brought in an annual average of $473,000 in sales. Yet no commission is offered to its typically college educated "specialists" that average six-year stints with the stores.
Ironically when the newspaper first began its inquiries for the story, "The company started to inform staff members that they would receive substantial raises," the Times reports. As much as 19.5%.
So is there a tense, stressful and thankless environment at the Apple Stores?
It can be, according to the Times’ many interviews.
But in all fairness, working at Apple is a big plus on worker’s resumes.
The bottom line; don’t feel sorry for these folks. According to a former Chicago Apple manager, "There was never a shortage of resumes. People will always want to work for Apple."
A slice of New Jack City: APPLE-Pie