Allow me to throw in my two cents worth in on ALAMO DRAFTHOUSE CINEMAS’ entry into the Kansas City movie market via its upcoming takeover of downtown’s AMC MAINSTREET…
One of my biggest beefs with inconsiderate moviegoers is their use of cell phones—yes actually talking on them during a show. That and texting while I’m trying to watch a movie – which is just as bad.
That glowing screen in a dark auditorium is annoying as hell.
So hats off to Tim League, the CEO of the Alamo Drafthouse Cinema chain for implementing the strictest No Talking-No Texting at the movies policy in the country.
Putting himself in a theater guests position League said it best when he recently told an interviewer, "At the Alamo Drafthouse, we have a simple rule. If you talk or text during a movie, we kick you out."
So when League recently received an irate voice mail from a young woman, he did what few other heads of companies would dare. He made the bold move of posting the woman’s profane phone message as part of Alamo’s image-marketing campaign.
It’s since then been discussed on national network and cable shows and written up in the New York Times.
Since then the video has gone viral.
For your reading enjoyment I present the text of of the R-rated message as it was phoned in to Alamo’s home office and in turn, was set up on line by Alamo with specific emphasis on certain words. Enjoy.
"AT THE ALAMO DRAFTHOUSE, WE HAVE A SIMPLE RULE:
IF YOU TALK OR TEXT DURING THE MOVIE, WE KICK YOU OUT.
SOMETIMES THAT PISSES THE MOVIE TALKER OFF.
WHAT FOLLOWS IS AN ACTUAL VOICE MAIL A CUSTOMER LEFT US AFTER BEING KICKED OUT."
"Yeah, I was wondering if you guys actually enjoy treating your CUSTOMERS like a pieces of shit? Because that’s how I felt when I went to the Alamo Drafthouse.
"You know what, I didn’t know that I wasn’t supposed to text in your crappy ass theater. It was too fucking dark in that place for me to find my seat.
I was using my PHOOONE as a FLASHLIGHT to get to my fucking seat.
"So EXCUSE ME for using MY phone in the USA-Magnited States of America where yet–you are FREE to TEXT in a THE-A-TER!
I was not AWARE that I couldn’t text in your theater.
"I’ve texted in ALL the other theatres in Austin, and no one ever gave a fuck about what me-I was doing on my fuckin’ phone.
And it was on SILENT. It wasn’t on LOUD–it wasn’t BOTHERING anybody.
"You guys, obviously, were being assholes to ME…AND I’m SURE that’s what you do, you know, to rip people off.
You take my money and then you throw me out.
You know? I will NEVER BE comin’ back to your Alamo Drafthouse or whatever.
I’d rather go to the reglear theater, where people are actually polite.
"Ainit-you know? I’m gonna tell EVERYONE about how SHITTY you are. And I’m pretty sure you guys are being assholes on purpose.
"So thanks for making me FEEL like a customer. Thanks for taking my money-ASSHOLE!"
The caller’s voicemail was followed by this written response from Alamo:
THANKS FOR NOT COMING BACK TO ALAMO, TEXTER!
(signed) ALAMO DRAFTHOUSE CINEMA."
Great Stuff. And for maximum enjoyment of the rant, go to YouTube! It’s priceless.