Westport sparkplug Bill Nigro learned a very important lesson last month…
That when it comes to pot smoking, you can’t be just a little bit pregnant. If you’re going to localize and promote an annual celebration like 420 Day – the day that honors all things marijuana – you’ve got to be all in.
No pussyfooting around.
Not that Nigro’s faint-hearted first off 420 Day blowout was a, you know, bust.
"Well, we had 1,200 paying people and we had another 200 comps," Nigro says. "But I just thought it would be busier."
And well it might have been, had Niro not chickened out in promoting the event with weak-wristed quotes like, "Well, we’re not calling it 420 Day. Our event’s called the Westport Smokeout and we’re going to do some fun things."
See what I mean?
Fortunately, Nigro learned his lesson and next year’s 420 Day blowout will be a no-holds-barred, balls-to-the-wall affair – a full-blown celebration of p-o-t. No more mincing of words. No more apologies to the powers that be. The full, pure, unadultrated spirit of smoking marijuana will be right up front in anybody’s face who cares (or dares) to attend.
"Next time, we’re going to embrace it," Nigro says. "This time we kinda did it with smoke and mirrors. We downplayed the whole 420 thing. All the bars that were involved were kind of afraid of going too public with it. I think we had to just do that first one to kinda just show everybody there wasn’t anything to be over-worried about."
So mark it down potheads, April 20, 2013 – be there or be square – 420 Day in Westport, the 2nd Coming.
All of that said, far be it from Nigro to suggest (wink) that anybody come-a-tokin to the big smokeout.
"It’s really more of a recognition of what’s going on in the United States with marijuana," Nigro hedges. "It really should be a controlled substance and instead it’s the modern prohibition. And I think it’s going to be a runnaway train across the United States to legalize it. A lot of states that have medicinalized it have realized that they don’t have to condone letting it be a black market anymore. And that they can profit from the tax revenues."