Hearne: Former Radio Bad Boy Randy Miller Alive & Kicking as a Marketing Maven

Did somebody slip something in my coffee?

Maybe it’s Radio Week. In any case, here’s an update on legendary Kansas City broadcasting badboy Randy Miller.

The DJ who made a name for himself by getting fired – and dramatically so – from every on-air job he ever had, inlcuding by at least four stations in Kansas City, including Q104, ZZ99 and The Planet to name only three.

It’s been like nine years since Miller parted company with the latter, so what’s he been up to since?

For starters, he’s the brains behind local marketing firm Brainstorm Media, or BS Media, as he likes to call it.

"Brainstorm Media is headed by media veteran, Randy Miller. With more than 25 years of on-air experience, Randy understands how to use your message to attract attention!" reads the site’s home page. "Randy heads a tremendous team of graphic designers, copywriters, video experts, and IT professionals to produce original and dramatic results for our partners.

"Whether it’s traditional media, event marketing, or Internet integration, we’ve been there. Everything from product launch, to brand development. From fifteen second TV commercials, to one hour TV shows. From press releases to marketing consultation. We can do as little, or as much, as you need. If you have the question, we’ll provide the ANSWER."

Miller’s client list includes, Rob Sight Ford, Crowley Furniture, Factory Directory Appliance and the VFW.

"So I look at life from both sides now," Miller says.

All after parting ways with the Planet in 2003 and coming to terms with his future after, I realized there was not that kind of money in radio anymore," Miller says. "I mean, I was offered the morning show and assistant program director job on a station here two years ago. And when I asked how much it paid, they told me it was $75,000. And I said, is that for each job? And they said, no, it’s for both.

"And I started thinking that I had to stay all day and I thought, ‘Well, I made about ten times that much for working just four hours with a bonus – my base salary was $550,000.’ I mean, I know morning show guys that are making just $40,000. You know, and getting up at 4:30 a.m."

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8 Responses to Hearne: Former Radio Bad Boy Randy Miller Alive & Kicking as a Marketing Maven

  1. chuck says:

    I always thought that guy was pretty funny,
    but 750 large!!???!

    Was it Randy Miller who cut the legs off of blow up dolls and put them in the Missouri River?

  2. kansas karl says:

    real radio
    His comments show how out of touch he really is. The changes in radio are known far and wide, content is music, mostly bought and paid for music) and little more. The money is still there, radio does close to 100 mil in this market, it is just servicing the debt of the mega corps that own 95% of the stations in this berg. The liability of Randy’s antics and questionable talent, if he were really good like Johnny Dare, he would still be on the air, add fuel to the fire that in reality it is only about his ego.

  3. the dude says:

    that rug looks like a
    $750K rug, so lifelike.

  4. Cliffy says:

    His traffic reports on Fox 4’s morning show a couple of years ago were embarrassingly bad. People who openly talk about how much money they make (or made) are usually lying.

  5. Video Production 101 says:

    So, we can blame Randy for the unbelievably awful lighting in the Crowley Furniture TV spots. Brutal, just brutal. If I were Crowley, I’d as for a make good.

  6. Cliffy says:

    I think the bad lighting is intentional to detract from Crowley dude’s “dog shitting a peach seed” smile.

  7. Hearne says:

    I did some poking around, Cliffy and…
    From what I can tell, that number’s good.

    I was invited to cover Miller’s contract signing one year. It was described at the time by the general manager of the station, Dan Wastler, as the highest contract in the history of Kansas City radio

  8. Bob Loblaw says:

    ballpark number
    What does Johnny Dare make? It has to be the highest out of any jock in town.

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