Is nothing sacred in Hollywood?
James Bond is giving up his traditional shaken martinis for beer. And not just any beer, mind you. And thank God it’s not going to be for one of those sissy, light beers.
According to Advertising Age, Daniel Craig will be downing Heinekens in the next 007 action-adventure – SKYFALL – scheduled to open on November 9th. The film is directed by Sam Mendes and co-stars Javier Bardem.
In other words, brewed, not stirred.
Craig as Bond will also be seen in Heineken advertising promoting the Holland brewed beer that’s the second best selling import after Mexico’s Corona.
Heineken USA also markets Newcastle Brown Ale, Amstel Lite and a new Mexican brand called Indigo.
But Bond’s sticking with Heineken’s flagship brewski
In a related item, Heineken USA announced it will be redesigning its familiar green short neck bottles in favor of long necks. Heineken long necks are already being sold worldwide and are slated to make their American debut next year.
In the words of a wise man – strike that – make that according to Jack, a beer without a good head is like Stroud’s without choked chickens.