Yesterday was a good day for a funeral…
Or just about any outdoor fun. However, funeral day it was for scribe Craig Glazer‘s brother Jack. Not that I didn’t notice that enticing Groupon email offer for the Kansas City Star.
Hold it! The Star just went into competition against Groupon a few months back, what’s the deal?
Ever since the Groupon phenomenon took off here two years back, the money hungry hombres at the Star have been licking their chops to get in on on the daily deal loot. And it is, now that the newspaper’s dealsaver.com game is afoot.
Still, owing to its older demo and late entry into the marketplace, dealsaver doesn’t exactly appear to be lucrative.
Its Jerusalem Bakery deal yesterday, for example, had zero takers early this morning. Ditto for one for the Aesthetic Services by Angela Rome Pyper. And three month memberships to AKKA Karate USA sold just one. Overland Park’s popular Holiday Boutique fared better, choking out 163 deals.
Pretty tepid overall.
That brings us to yesterday’s Groupon….
A 59 percent discount on rival deal seller the Kansas City Star!
Which by the way, Groupon’s been able to peddle more than 400 of over the same time frame. A couple interesting points:
The deal applies only to a Wednesday/Sunday combo deal. Undoubtedly because newspapers make far and away the most money on Sundays. All those insert ads, you know. And it’s clearly circling its wagons around the Wednesday grocery store ads that the newspaper’s been struggling mightily tokeep from going to direct mail the past two years.
For example, there’s a pretty good rumor circulating about HyVee bailing on the Star at year’s end.
On a lighter note, comes word from Groupon that in addition to lining birdcages, the Star has other uses.
"Newspapers can be unfolded across a coffee table to conceal almond-butter stains or rolled into a handy bopping device to stun tarantulas," Groupon’s Star ad suggests. "Get a steady supply of spider-boppers with today’s Groupon."
And as for talk of the Star’s shrinking "news hole," consider the following.
Look for the Star to substantially shrink its phyical size in the next few months.
But not to worry, while a shrunken Star may dial back its usefulness as a Tarantula killer, it should remain plenty badass enough for the far more common, common houseflies.