Goes without saying, when even the Pitch and Star hop on the daily discount deals bandwagon the party’s about over….
With two fierce years and dozens of firms hawking half price email offerings, a thinning of the herd is in order. So how many different companies are out there attempting to con local businesses into giving their shit away at half price?
"I’ve been contacted by no less than 40 and I’ve used 10," says Stanford’s main man Craig Glazer. "And none of them got anywhere near the results I got with Living Social and Groupon. Our last round with Groupon was in May and we did around 1,000 deals when they had 450,000 people on their list. Now they say they have 680,000."
New owners of the Pitch are trying to cash in on the gold rush but with little apparent success.
I contacted a number of businesses that participated in the Pitch‘s The Big Deal. Results; weak as a kitten. Its Big Deal Kansas City Facebook page has been frozen for weeks at 146 "likes."
Sweet Z’s Gym says it sold only two deals – two freaking deals on The Big Deal. Imo’s Pizza puts its magic number at between 50 and 100 for its $7.50 to get $15 deals. Clearly there’s not enough bang in those bucks to make it much worth anybody’s while. Thai Orchid says it capped its deal at 100.
That said, Sweet Z’s says it did quite a bit better with the Star‘s Deal Saver. Seven times better, which translates into a mere 14 deals sold. Fourteen measily deals.
That’s chump change compared with the 14,000-plus Groupons blanc burgers bottles unloaded earlier this year. Or the 747 Groupons jazz club Jardine’s unleashed in April. Or the more than 800 Groupons Taste in Overland Park has on the books at this writing with more than a day left to go on its deal.
Stanford’s tried the Pitch’s Big Deal with lackluster results.
"It was horrible," Glazer says. "I did it because I’m an advertiser but I’ll never do it again. It’s just such a small universe and they’re so many big players like Groupon and Living Social available. And what happens (on the Pitch) is you dillute your brand. People on Groupon are looking for deals. People on the Pitch are looking for free stuff, same as radio, so you’re denigrating your product."
The reason Glazer opted to try the Pitch in the first place?
"They kept harrassing me and I felt sort of sorry for them but their ad was really second rate," he says. "I just did it to get them off my back – they were calling me every week."
The bottom line: "I’m signing an exclusive with Groupon this week," Glazer says. "They’re worried about Facebook and Living Social stretches out your payments too long. Groupon gives me three times a year to do it and I can kinda pick the times."