One of the most prized demos in radio is women listeners….
Obviously, right? Equally obviously, you can’t break those numbers out and thus make a determination by staring at the 6-plus ratings for men, women and children readily available to the public.
You gotta go deep, so here they are…
The Top 10 KC Radio Stations in Women Listeners ages 25 to 54, Monday thru Friday from 6.am. to 7 p.m. in August
1) K-Love with a 10.1 share up from 9.3 in July tied with Mix 93.3 at 10.1 up from a 7.5 share.
2) KPRS FM at a 6.8 share up 6.7
3) KCMO FM with a 6.2 share down from a 6.5 share.
4) The Rock with a 5.6 share down from 6.1
5) KCFX FM with a 4.8 share up from a 3.4 share
6) Jack FM with a 4.8 share down from 5.7
7) The Vibe with a 4.6 share up from a 4.3 share
8) KCUR FM with a 4.2 share up from 3.6
9) Three way tie at a 4.0 share between The Point (up from 3.9), Alice (down from 5.1) and The Buzz (down from 5.7)
WOW HERNIA…SUCH
insightful….entertaining….mind riveting…thoughful…invigorating…out of the box..
factual….thought provoking…..interesting journalism! NOT!
not even close…the high school students write better stuff than this.
TRULY REMARKABLE…NOT!
TRULY AWARD WINNING…NOT!
probably the lamest set of articles you’ve wrtittn…if not the worst and
most boring……zzzzzzzzzzzzzzzzzzzzzzzz
harley the hypocrite
You can be sure of one thing, every bitch harley has about our fav scribe is evident in harley’s own missive. Bad grammar, poor sentence structure, the list goes on and on.
Actually the 6+ number is the most accurate, it’s the largest sample, everything else is part algorithm. Share of WHAT? Share without reference is of no use, it tells nothing, how about time spent listening, analyze that, who has the station that consumer’s listen to the longest. Give us some reference, ask Z to share some real numbers. How many people in KC are actually listening to radio today? Give us that number then the share has some reference to reality.
Break it down by daypart, and show how midday’s can beat the pants off morning drive, but you can’t know that from share numbers, it takes more knowledge and information than you have available to you.
The Point
Another GREAT move by Dave Alpert. Which station got better numbers in women? The Point or KUDL? And it looks like the “news on FM” dial is another gigantic ratings winner. Alpert trashed Susquahanna and now is doing is magic over at Entercom. How does this guy keep his gig? he is the face of todays radio, and it ain’t good.
Wake up, dude. This isn’t a work of literature, it’s a ratings report. Not high art, facts.
I’ll grant you that may put it a little over your head. You don’t care about what women are listening to on the radio? Thanks for sharing.
The 6 plus number may be the most accurate, but it’s also the least useful. Mix 93.3 and The Point are out for women listeners opf a certain age. They want them mostly between Monday and Friday from 6 a.m. to 7 p.m. That, as you know, is when they can sell the air time for top dollar and 90 percent of most station’s revenues are had.
Advertisers need the breakdowns to attain those numbers. They may be a little fuzzier, but that’s way better than nothing. And the PPM are more truthful than the diaries were.
ZZZZZZZZZZZZZZZZZZZZZZZZ
booooooring wow 6 comments including mine. We are all so grateful you have named your self the “ratings police” for the market.
no agency uses the number you publish
Not a one, nary a soul, uses share numbers, they are there for one reason so radio folks with limited abilities to comprehend much more than how big the piece of the pie they got. That’s it, share numbers are useless other than for chest beating by the few jocks left standing. How big is the pie these shares are being cut from?